Very Beautiful = VB.com a brand culture info site ....
Very Beautiful brands have stories ...
At the Cremerie de Paris,
an iconic Pop Up Hotspot near the Louvre
we have the chance to meet
many key people behind some of these brands.
They organize Expos and Pop Up Boutiques at our place.
The history of some brands is amazing.
The start is always the same ...
History is something fascinating.
Our Hotel de Villeroy has lived much of it ...
It been in existance since circa 1370 ...
Two centuries later a descendant of the family, Nicolas IV de Villeroy
was "Secretary of State" for four Kings of France.
1646, his grandson Nicolas V de Villeroy
became the main tutor of the young Louis XIV
who spent part of his childhood playing in our courtyard.
Still today he has an impact on fashion & style.
1870 - 1970, the nearby Halles Centrales food market period.
According to the witnesses Coco Chanel and Aimee de Heeren
all the most creative French people of that time
came by when our place
was a cheese store (Cremerie).
1987/1993, the Cremerie turns into a phone + audio/video store
linked to one of the most famous brands of that time,
Sony Corportion from Japan.
Sony products attracted artists and fashion ikons like Lady Di.
1995, at the dawn of the with Internet
tlittle by little the Cremerie becomes
one of the very early Cybercafes.
Already connected Americans visiting Paris
and desperately looking for web access poped in. We run into many tech pioneers
most of the times not even realizing who they were
or who they were going to become.
One of them had walked on the Moon.
With the inspiration of our visitors
many iconic Internet Domains were registered,
Palace Hotels of the World.com
Phonebook of the World.com
or the Two Letter VB.com
2011, Cremerie de Paris turns into a brand exposition center.
Fascinating brands arrive to set up
expos about their products.
The first major one was a Barbershop by Nike Inc.
One spectecular brand comes after the other.
No other Pop Up Spot, no other Museum in the World
has such an ultra short .com address.
Cremerie de Paris is not only a place rooted in the history of France,
we have "lived" the birth of the web and
we "live" what is happening today in the world of innovation, fashion & style.
Many Talents have come by ...
VB does not only match the initials of
the Villeroy (Secretaries of State, writers) and the Bourbon (Kings of France),
the two families in the early times of our history
over 400 years ago ...
VB.com = Very Beautiful
Little by little we will try to fill up VB.com
with history of more and more magic brands,
some of them having a direct link to our place.