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Cremerie Pop Ups are all over the Phone Book of the World.com

Annuaire du Monde.com


Cremerie de Paris


740 m2 full of history in 4 neigboring buildings that exist
since 1370 / 1870 , 1678, 1860 and 1870


Metro Exit Cremerie de Paris / Châtelet les Halles
in the historic center of Paris
between Canopé (200m), Centre Pompidou (300m) and Louvre (500m)


Very Beautiful Brands and their Cremerie Pop Up Stores


VB.com & Cremerie de Paris
a long long story going back to 1370,
times of the Villeroys & Bourbons

Sometimes one thing just results in another, specialy when you are on a "Royal Hotspot" in Paris ...
Our history rooting in the Kingdom of France
went through several countries
France, UK, Russia, Germany, Japan, Brazil and America ....

The Villeroys were merchands at the Paris Les Halles food market.
They brought sea fish from Normandy to Paris.
1370 moved into a house which later grew into the Hotel de Villeroy / Cremerie de Paris N°1 / N°5.
They invested their money into the education of their children who made careers in the Kingdom of France.

Nicolas IV de VilleroyHenri IV, first Bourbon King of FranceParis in 1575
Little by little the Villeroy children became Secretaries of State, minister, advisors of the Bourbons
making their house near the Louvre un "haut lieu du Royaume".
The Bourbons were the Kings of France.
1594, Henry IV, 1st Bourbon had a guest room in the house of his advisor and minister Nicolas IV de Villeroy,

Nicolas V de Villeroymap
1617 grandson Nicolas V de Villeroy inherited the VB mansion / Hôtel de Villeroy
which he rebuild in 1640. A "V" or "N°5" emblem was forged into the railings of the staircase.


A young boy adding a touch of magic
1646, a turbulent young boy lived with his mother at the nearby Palais Royal.
His father Louis XIII had died three years before.
Nicolas V became the tutor of the child,

Louix XIV, third Bourbon King of France
Louis XIV, 3rd Bourbon King of France.
His mother was more than happy to send the child to the Hôtel de Villeroy
where he loved to play with the Villeroy children, Catherine and François.
Adults the former childen all live together at the brand new Versailles Palace.
Having moved to St Germain en Laye / Versailles
the Villeroys sold the house in 1671.
Beginning of a new adventure ....





Telecom Hotspot
and heart of a Postal Network
1671, the mansion turned into a Telecom Hotspot,
seat of an avant-garde Telecommunications company.
The actors were Leon Pajot et Louis Rouillé.

Louix XIV, third Bourbon King of FranceLouix Leon Pajot, postmasterAnselm Franz von Thurn & Taxis, postmaster

Their horse powered postal company turned
into a Telecom hotspot transiting every letter send to Paris.
Their grandson Louis Leon Pajot managed 900 post relais located
all over Italy and France. To exchange international mail
they needed to connect with the Thurn & Taxis based in Brussels and Francfort.
There was no phone, no cars, only horses and a lot of scientific know how ....
more in the history of the Phone Book of the World

With the 1738 loss of the Post Licence
and the 1789 French Revolution
the VB mansion looses it's importance,
but Telecom geenes stayed in the walls
and the story was going to return ....




Our story fascinates a fashionista
Empress Eugénie, wife of Napoléon III
Napoleon III, Eugenie
1854, Napoleon III, nephew of Napoleon Bonaparte and Emperor of the French
married a true fashionista. His wife Eugénie loved Decorative Arts.
She was considered to be the most glamorous woman of her times.

Very cultivated she was also passioned by the history of France.
Living at the nearby Palais des Tuileries, facing the Louvre
she frequently took her son Louis Napoléon to the VB mansion
to tell him about another child,
the turbulent young Louis XIV.

Eugénie loved the history of the VB mansion
and the legends linked to Louis XIV's childhood in the house.



Building Rue des Halles & the Pavillons Baltard
Napoléon III had the project to renew the Paris food market.
But without the influence of a woman, his wife
the market would never have become
the World's most famous and most beautiful market.

rue des HallesHalles Centrales
Eugenie interfered with the project
and became the creative mind behind the renovation of the Les Halles.
Impressed by Queen Victoria's Crystal Palace she pushed her husband and the conseil de Paris
to completely change everything.
Architect Victor Baltard was asked to redesign
the planned Pavillons all in glass and steel.
Under her influence the already completed stone build first Pavillon had to be demolished.

Rue des Halles became her personal project.
Baron Hausmann was asked to change the axis of the future street
so that the old VB mansion, the Hotel de Villeroy would survive the construction of the new avenue.
Every little detail on the facades of almost every building on rue des Halles
is a result of Eugenie's influence.



At the corner of the new rue des Halles and the century old rue des Déchargeurs
opened up a milk store,
Cremerie de Paris.
The Cremerie was la "crème de la crème"
of the new Halles Centrales,
right at the entrance
of the beautiful food market.
For Eugenie it was the junction point
of the old Royal France
and the new one.


A story that left France
1870 Bismarck brought an end to the Second Empire.
His desire to take Alsace and Lorraine resulted in the Franco Prussian war.
Napoléon III and Eugénie had to leave the country.
The crown jewels were sold.
No time to enjoy the beautiful Halles Centrales market ...

Queen Victoria gave them exile in Great Britain.
After the 1873 death of Napoléon III
followed by the 1879 loss of the only child, Louis Napoléon.
Eugénie became very lonely.



Transmitting the story
to a young girl
Alix Hessen
Alix Hessen
1880 Eugénie met a little girl who had lost her mother,
Alix Hessen, grand-daughter of her friend Queen Victoria.

The Queen was very busy and was not available enough for the young girl.
The exiled Empress Eugenie had all the time in the world.
They became friends.
At night beforeAlix went to bed Eugénie told her fairy tales from Paris,
it's grand parties, it's famous Les Halles food market she had built
and a magical Cremerie de Paris
where another child had lived a long time ago, Louis XIV.

The little girl loved the stories.
To remain their "secret" Eugenie and Alix used a code:
"VB" acronym for "Villeroy Bourbon",
the historic occupants of the legendary VB mansion.



Transmitting the story
to Russia

1884 Aged 12 the young girl fell in love with a 16 year old Russian, Nicolas Romanov.
Against the volonty of their respective families,
they got married ten years later, 1894.
Alix became the last Tsarina of Russia.

Alexandra FeodorovnaAlix Hessen, now the Alexandra Feodorovna, Tsarina of Russia
The Tsarina repeated the fairytales about the Cremerie de Paris to her own children.




The Romanov children & "VB"
The Romanov Children loved the legends about the Cremeries de Paris
Alix Hessen / The Tsarina had five children: Olga, Tatiana, Maria, Anastasia and Alexei Romanov.

Dmitri Romanov was there when the Tsarina told her children the fairytales of the Cremeries de Paris. He was Anastasias favorite uncle and survived the Russian Revolution.young Dmitri Romanov
Next to the children there was also another boy,
Dmitri Romanov
who had no parents and grew up with the family of the Tsar.
Born in 1891 he was 23 years younger than the his cousin Nicolas II and
only 4 years older than the oldest daughter Olga.


The Romanov Children visiting Lich castle, home of Friederike and CarlThe Romanov Children loved the legends about the Cremeries de Paris
During holidays there were also the children around the Tsarina's sisters
and the ones around her brother
Ernst Ludwig Hessen and his wife Eleonore Solms.
George Donatus and Louis Hessen
or Philipp Hermann, Hermann Otto,
Friederike and Carl Solms.

Friederike was the "petite cousine" of Anastasia,
Carl had the same age as Alexis.


The children loved the stories from Paris
the Tsarina was telling them at nigh before going to bed.
Anastasia and Friederike
renamed
"VB" as "Very Beautiful"
"Very Beautiful" was easier to pronounce than "Villeroy Bourbon".
All the children wanted to come to Paris.
Anastasia and Friederike wanted to become actresses
in the magic French capital.

Some of the people they knew traveled from St Petersburg to Paris.
using the Nord Express train.
Also the grandmother Maria Feodorovna got all her dresses madein Paris.
Of course the children were always interested to here about the French capital.

Dmitri was ultra glamorous.
Anastasia and Friederike copied each others hair style.
Carl was very sportive what impressed Alexei.




1918 july 17, all the five Romanov children were killed,
their crime was to be extremely glamorous and good looking.
They might one day have become competitors to the terror regime of Vladimir Lenin.

Anastasia's possible survival was one of last centuries most talked about historic mysteries.
Several Moovies and Books were made about her, but Friederike always knew
the different women that claimed to be Anastasia were impostors.
When they were killed Anastasia was 17, Alexei 13.


Anastasia seen in the 1997 movie "Anastasia" by Don Bluth



Surviving the Russian Revolution
From the inner cercle of the Romanov children
Dmitri survived as well as George Donatus and Louis Hessen.
Friederike and Carl Solms even lived until the turn of the century.
Thus the children's secret "VB" stories dissapear not die with the Revolution ...
This is how the stories returned to the Cremeries:



Return of a Story
1920 Dmitri Romanov and Coco Chanel
Dmitri Romanov, Coco Chanel The Cremerie de Paris during the times Dmitri Romanov showed them to Coco Chanel
At the outbreak of the Revolution Dmitri was in Iran.
Lenin's police wasn't able to kill him
and he could escape to Paris.

Cremerie de Paris was something that connected him to his childhood.
After finding them he showed them to Coco Chanel.
Chanel fell in Love with both, Romanov and the Cremeries,
in particular our historic staircase showing a N°5 logo
forged into the railings back in 1640.
What remaines from their Love Affair is
a little jewel
and Chanel N°5,
launched 1921 mai 5.

The history of Chanel N°5 is closely linked to the Romanovs and the Cremerie de Paris
Dmitri connected Chanel with a perfumer
he had met with Olga and Tatjana Romanov getting fragrances,
Ernest Beaux had been able to escaped to Grasse in the south of France.
Beaux brew different test perfumes for them.
Chanel picked the 5th sample,
"5" was her lucky number.
Dmitri designed the first bottle.



Return of a Story
1970 Carl + Friederike Solms and the editor of this website
Half a century later , in the 1970s,
Friederike and Carl repeated the magic Romanov Cremerie stories
to the "new children" around.
Friederike had little money and made her living as a honey beekeeper,
her brother Carl was excessively shy.
Suffering from an accident he only "talked" to children.

Tsar Nicolas II of Russia, Alexei Romanov and his cousin Carl SolmsTransmitting the legends about the Cremeries de Paris, Carl Solms as an old man with his great-nephew, today editor of the Cremeries de Paris
In the above picture you seen him twice, as a young boy with his cousin Alexei Romanov
and his uncle Tsar Nicolas II
and as an old man with his great nephew, editor of this website.

Their life was in retreat but for children they were captivating.
Unbeleivable stories about their cousins Anastasia and Alexei
killed when they were only 13/17 years old.
Grand style receptions in St Petersbourg, unbeleivable jewels,
Grigori Rasputin, Latvia Palace,
Crimea, the Imperial Standard yacht.

The most beautiful stories were from France.
They were about some "Cremeries", cheesestores in Paris,
at the les Halles foodmarket.
The children had never seen them, they only knew them from stories
from their aunt Alix Hessen, the last Tsarina.


Friederike had kept a straw hat Anastasia had given to her.
Sometimes the editor of this website was allowed to touch it,
to have a look at her presents, a photo album
or to see the old guestbook Anastasia had signed
when visiting Friederike's home in 1910.



Return of a Story
1980 Discovering the Cremeries
Dorothea Razumovsky, niece of Carl and aunt of the editor of this website
worked in St Germain en Laye as a journalist and
invited one of the "new children", now a 15 year old teenager, to visit.
First time in Paris ...
Discovering the Eiffel Tower, Champs Elysees
but her mission was to find the legendary Cremeries.
Did they still exist ?
Had they ever existed or were they fairytales from the Tsarina's imagination ?


After taking the RER to Châtelet les Halles,
one of the world's largest subway stations
we found them,
but what a deception,
Cremerie N°1 was closed all looked up with wood barricades,
Cremerie N°2 was a hippy Salon de The gadget Boutique
the foodmarket had gone
replaced by a hideous, just opened, Forum des Halles
... only Cremerie N°3, now called Bofhalles was still in activity.
Monsieur Picaut sold us a large emmental.

The beautiful facades of the rue des Halles
and the VB Staircase hidden in the courtyard of the Cremerie N°1
were still there
as beautiful as descibed in the stories from Russia.


Age 17 the teenager was able to came to Paris through a school exchange program.
Paris was great.
His wonderful colledge St Louis de Gonzague kept him to run for the Bac.


Return of a Story
1986 Running into the great, great, great .... grandson
of the old postmasters
Reopening of the Cremeries de Paris started as a Sony Telephone Store
1986, 2 years later,
a little miracle happened in a cafe of Les Halles
Maison Rouge (now Cremerie N°7).
Johannes Thurn & Taxis run into the teenager, now a student.
He was the heir and great-great-great-great-great-great- grandson
of Anselm Franz von Thurn & Taxis
the old postmasters that - back in the 1720s -
had come by horse from Brussels
to the old old VB building to exchange Mail -


Thurn & Taxis loved history and when showing
the old Postal Building located opposite the cafe,
he was completely surprised the student knew about the exact same place
not from the Thurn & Taxis
but from the Romanov ...


Thurn & Taxis owned what was left from a century old post fortune.
The fortune even included the tiara of the old Empress Eugenie
bought by his grandfather Albert.

He loved to run into young people he met out of the blue at cafes or night clubs.
All his joy was to become their springboard
giving a little help so that they could do something on their own,
if possible a little crazy and funny.
The café meetings ended up with the idea to start a new Telecom Business ...

Return of a Story
1986 Reopening small Cremerie N°2
Reopening of the Cremeries de Paris started as a Sony Telephone Store
70 m from the old postal building and 150 m from the cafe
a little Boutique was for sale ...
According to Thurn & Taxis the price of the Boutique
was "not even half"
of what his wife spend for a dress.

A week later Cremerie N°2 was on it's way ...
not as a Post Office,
but a Sony phone store.

The phones were so beautiful
they were banned by the PTT ...
Well when you just turned 20 and you open a Boutique in "Paris" a lot of adventures are waiting,
specially when you have not much money behind you
and you are located on a "Hotspot" ...


Return of a Story - Cremerie N°1
1993 A little help from Coco Chanel & Aimée de Heeren
1992 Cremerie N°1 was for sale.
The little phone store was booming.
The Japaneese Sony phones were hotcakes
and there were also the Walkman ... but nothing more difficult
than to get a bank loan in France when you are 25 and when you are a foreigner ...
Thurn & Taxis had died to early, december 1990.
Nothing was left from the Romanov's fortunes exept some magic.

Coco Chanel and Aimee Lopez Sottomajor (later Aimée de Heeren) in 1938Aimée de Heeren and the editor of the Cremerie de Paris in 1986
The magic was called Aimée Lopez Sotto Major, later Aimée de Heeren,
once a secret service agent for Brazil who had been send to Paris in 1938.
Aimée had arrived in the French capital like a bombshell.
Vogue editor Bettina Ballard and fashion Designer Coco Chanel were captivated by her beauty.
Aimée carried gaiety with her like a fan.

Besides Portugeese she spoke English, French, German, Spanish and Italian.
From Paris she was sent on secret missions to London, Rome and Berlin.
With what she found out she influenced President Vargas
not to allie Brazil with Germany but with the US.

1939 Aimée fell in love with a young American she had met on the côte d'Azur,
Joseph Patrick Kennedy Jr, JFK's older brother.
She followed him to New York.

In the 1960s when Chanel was old and lonely, Aimée took her for night walks through Paris.
Their favorite destination was the Royal Staircase N°5 in the courtyard behind Cremerie N°1.
After a drink at the Maison Rouge (N°7) observing the activity of the food market
the Ladies returned to the Ritz and the Meurice where they lived.
The Cremeries were Chanel's secret.

Twenty years later, 1986 june 5, the editor of this website had the chance
to meet Chanel's fascinating friend at a birthday party.
As if the party was not going to end he became Aimées new company for night walks through Paris
getting acces to the most unbeleivable stories from the past.

1971 Chanel had left Aimée the jewel Dmitri Romanov had given to her .
1993 Aimée decided to sell it, thus helping
to get the Cremerie N°1 bank loan,
as if Chanel had told her  to "continue the VB story" ....

Chanel knew the Cremeries from Dmitri Romanov,
Anastasia's young uncle.
Dmitri had been able to escape the Russian Revolution and to come to Paris.



Return of a Story
1993 First Internet Cafe in France
1993 with the help of the little jewel left by Dmitri Romanov to Chanel and Aimée
we finally found a Bank to finance the aquisition of the original Cremerie N°1.
It became an extension of the booming Sony activities or Cremerie N°2 and N°6.
All kind of impossible to meet audivisual people came by
as they needed repair service or a replacement part for their Sony products:
Robert Doisneau, Henri Cartier Bresson, Lady Diana.

Already back in 1989 Sony founder Akio Morita had heared about the little Boutique from Diana.
One day he walked through the door.
Morita's visit resulted in the fact that the little Boutique became Electrica for Sony,
a "test lab" for all kinds of not yet released Sony products,
wireless Walkman, cellular phones, the latest earphones.
Reporting to the man that had created one of the World's most famous brands was fascinating.

The name Sony was a mix od the latin word "Sonus" for sound and the english "Sunny"
This "test lab status" created a lot of jalousy in the local Sony organisation.
1994 following Morita's resignation for health reasons everthing changed at Sony.
Cremeries de Paris needed to reinvent themselves.

1995 Cremerie N°1 starts sell long distance phone lines (Callback) for an US phone company
Someting completely avant-garde is added, an Internet Cafe.
So avant-garde the café almost did not survive ...
The years 1996, 1997, 1998 were ore than difficult.
The first computers were taken away by a huissier send from Cris, a caisse de retraite / pension fund.
Times were not ready yet for the Internet.

The only visitors were American travellers - in France people used Minitel instead of the web.
Hotels, including the Ritz, were not yet connected and glad to send over clients
asking for such stange things as "email" or "websearch".

Many
pionneers crossed our path,
they were very
young, some coming with backpacks
most of the times we did not realise who they were
or who they were going to become.
Maybe they did not know it themselves ...

Some were already
a little older:

The man from the first flight to the moon with Aimee de Heeren and Ben Solms, 2000
One was on the first flight to the
Moon.
You can see him in the Video and 30 years later with the editor of the Cremeries.

Aimée de Heeren in front of the Cremerie de Paris
Another one, the same Aimée de Heeren, already mentioned with Chanel
came for web lessons.
We always thought she was much younger but her age was a secret.
Walking with her through the streets of Paris, Biarritz, Venice, Palm Beach and NYC
she liked to speak about a fascinating friend she had met a long time ago.

He was an inventor who lived on a property with many crazy young people.
Even though his hair was white he acted as if time had never gone by
trying to invent new things with his young friends.
He had given her an advice,
"to stay young, you need to have young friends"

Alexander Graham Bell
It's only twenty years after we met, just before she died, she told us his name:
Alexander Graham
Bell, inventor of the phone

Now we knew Aimée's secret, her real age.
Unbeleivable but Aimée was as old as Anastasia
except that she had grown up without electricity.
For her 100 years birthday party we though she might be turning 70 or 75.

Bell loved Paris,
he had told Aimée of the beauty of Les Halles
and the magnificient constructions arranged by the old Empress Eugénie.
Like Thomas Edison he told her about the 1881 exposition de l'Electricité,
the building of the Eiffel Tower .
Has Bell every been to the Cremerie de Paris ?
And Thomas Edison ?


Bell and Edison were 56 years older,
Coco Chanel 20 years older
and the editor of this website 63 years younger,
as if knowing Brazil's ultimate secret agent
had made it possible to bypass the barriers of time.

All this influenced the invention of the Phone Book of the World
and layed the grounds on transforming the Cremerie
into an iconic Pop Up Store location.


Return of a Story
Getting the matching VB.com domain

One of the Cybercafe visitors,
we forgot his name, was the assistant of Dr Jon Postel,
a computer scientist who invented the
dot com system.
The visitor of our cafe told us that the "crown jewels of the future"
will be the very rare ultra short "two letter .coms".
Thanks to his know-how we here able to add some modernity
to our century old "VB".

With VB.com the Cremeries are part of the 696 Two Letter Companies
just like General Electric with GE.com
Hewlett Packard with HP.com or Facebook with FB.com.

A Two Letter .com is as rare as a Van Gogh painting,
336 are in the US, 174 in China, 2 in France
VB.com has some of the magic of the The Red Vineyard

Today over 130,8 million .coms are in use, only 696 domains,
0.0000053% of all the .coms are ultra short.
Even less can instantly read on a computer keybord.

Villeroy Bourbon or Very Beautiful is not the only meaning for VB
but PARIS is a city that loves creativity
and the magic of the little Louis XIV
and of our great-aunt Anastasia
must have helped to make it possible
to get someting that is impossible to get.



2011 Return of Story
Pop Up Store Paris.com


Times for Internet cafes were limited as wifi started to appear everywhere.
Again the Cremerie had to reinvent itself.

While we worked on the Pop Up Store project
we discovererd more of our own history
realising so many direct links between the Cremeries and the past.

We had never realised that the fascination of the Romanov Children for the Cremeries
and for Paris was based on the childhood friendship of their mother
with the person behind the construction of Paris Les Halles
... the old Empress Eugenie.

We had never realised that Aimée's friend Chanel was the girlfriend
of the childrens young uncle Dmitri.

During the Pokemon expo we had the chance to meet the inventor of the Pokemon
and he explained us that is because of Chanel he had wanted to come.

Last summer we talked to one of our older neighbours.
We had seen him for years
but we never realised his grand-mother was a cousine of Nicolas II.

The beautiful thing of Chatelet les Halles is that it is an area
that is open minded
and where the most unexpected people run into each other.


2011 January 5 Cremerie N°1 reopened as a Pop Up Store location.

Nike Barber Shop, the first Pop Up Store at Cremerie de Paris
Nike discovered the place for their Barbershop Pop Up store
making Cremerie N°1 iconic
before the street went through an "endless" 6 year construction
for one of the World's largest subway exist.



2012 - 2018 Return of Story
Building a spectacular connection
with the Paris transport system


Paris is full of expo locations,
but most are difficult to access ...


Building one of the world's largest subway exists, feb 2015Final Fantasy Chocobo has a look over the never ending Metro construction.
It took 6 years to build the cities most spectacular subway exit
right in the heart of the Paris transport system.
Direct metro link to all airports and trainstations.
People living in other cities like London, Francfort or Marseille can
easily come and go home the same day.


Final Fantasy Chocobo has a look over the never ending Metro construction.One of the world's largest metro exits, Chatelet les Halles N°1 in between the Cremeries de Paris

2017 Mai 5 exit N°1 of the Chateles Les Halles subway station opened
... just in between our 7 Cremeries.

One of the world's largest metro exits, Chatelet les Halles N°1 in between the Cremeries de Paris


Return of a Story
becoming
a Meeting Place for the World's most famous brands

Cremeries N°2, N°3, N°6, N°7, N°8 were added ...

Every new Pop Up adds of our history.
Notre Phone Book of the World aide à les faire rayonner à travers le monde ...
One Pop Up is more "epoustouflant" than the other ....
"Creative minds" rush in and out.


The Villeroys and the Bourbons,
Eugénie, Chanel and Aimée de Heeren
were the epitome of glamour and style.

Their spirit is still around
this might be the reason why - today - so many creative people
from the World's most famous brands
come to our Cremeries
to set up Pop Up Expos.


There are hundreds of thousands of Pop Up Locations

not every one was a childhood place for Louis XIV
not every one was in the dreams of the Romanov children
not every one was a night walk destination for Coco Chanel

647 years of history all in one place


you can read VB on any computer keybord

Have a look at your computer keybord,
only Two letters,
VB & .COM
the Cremeries are right there ....

Une histoire qui est partie
et qui est revenue



Portail rue des Déchargeurs
Nicolas IV de Villeroy
King Henri IV
Dame Madeleine de Villeroy

King Louis XIII
Anne d'Autriche
Hotel de Villeroy & Palais Royal & Louvre
Nicolas V de Villeroy