History & Timeline:
John Stith Pemberton (July 8, 1831 Knoxville, Georgia, US – August 16, 1888)
: May 8. Coca Cola is created by John S. Pemberton and served at Jacobs’ Pharmacy.
Frank Robinson, names the drink “Coca Cola,” and thinking the two Cs would look well in advertising,
pens the famous Spencerian script logo.
: John Pemberton registers his “Coca Cola Syrup and Extract” label as a copyright with the U.S. Patent Office.
: Asa Candler (1851 – 1929)
begins to acquire personal control of the Coca Cola formula and patents from John Pemberton and his partners.
: Soda fountain urns and clocks are first used for advertising purposes.
: The first building is erected for the sole purpose of housing The Coca Cola Company.
: The rights to bottle Coca Cola in most of the United States are sold by Asa Candler to Benjamin F. Thomas
: Music hall performer Hilda Clark becomes the first celebrity to appear in multiple advertising formats,
including trays, posters and even bookmarks.
: The Coca Cola Bottler magazine begins publication and is produced for more than 80 years.
: Asa Candler makes a $1 million donation to Atlanta’s Emory University,
beginning the Company’s long heritage of support for the school.
: Asa Candler retires from the Company to successfully run for mayor of Atlanta.
: The first bottling plants are opened in Europe in Paris and Bordeaux.
: The Board of Directors passes a resolution placing the secret formula for Coca Cola
in a bank vault at the Trust Company Bank in Atlanta.
: The 50th anniversary of Coca Cola is celebrated. Artist N. C. Wyeth creates the calendar for that year.
: The U.S. government requests that Coca Cola be made available to the troops.
: “Coke” becomes a registered trademark of The Coca Cola Company.
: Coca Cola is introduced in Egypt.
: Coca Cola becomes the first product to appear on the cover of Time magazine.
: The Coca Cola Company sponsors a pavilion at the Brussels World’s Fair.
: The Coca Cola Company acquires The Minute Maid Corporation, adding a line of juice products to its portfolio.
: TaB, the first diet drink produced by the Company, is launched. The “Things Go Better with Coke” advertising campaign begins.
: At the New York World’s Fair,
The Coca Cola Company pavilion houses an exhibit called Global Holiday that takes visitors to six exotic locales.
: First introduced as a radio ad and later produced as a television commercial,
“I’d Like to Buy the World a Coke” becomes an international hit.
: The Coca Cola Company and the Fédération Internationale de Football Association (FIFA)
agree to the first-ever sponsorship between a company and an international sports governing body.
: A Coca Cola contour bottle becomes the central focus of the movie “The Gods Must Be Crazy.”
: As the Berlin Wall comes down, Coca Cola is sold in East Germany for the first time.
: The Company reenters India after leaving the country in 1977 rather than reveal the secret formula of Coca Cola.
: The Coca Cola Company announces a 100-year partnership with the National Basketball Association.
: The Coca Cola Company sponsors the Olympic Games in Sydney, Australia.
: The Coca Cola Company and Nestlé create a new company, Beverage Partners Worldwide, to market readyto-serve coffee and tea beverages.
: Sponsorship of the Beijing 2008 Olympic Games connects with more than 500 million consumers in China.
: The Coca Cola Company celebrates 125 years of brand Coca Cola.