view on Cremerie de Paris decorated as a Museum


view on Cremerie de Paris decorated as a Pop Up Store Museum

Phone Book of the World was invented
in the first Internet Cafe that existed in Paris (1995 - 2005)
2011 we converted our webcafe into a small Brand Museum
and started to host iconic Pop Up Store Expos.
The first brand that came was Nike creating a Nike Barbershop.


A "few years" earlier, 1671 - 1738, the exact same location
was already a Technology Hotspot.
At the location was created "La Poste"
becoming the Royal French Postal Services.
Horses were carrying mail
to thousands of Pajot & Rouille and Thurn & Taxis Post Stations.
Somehow Sprit of Telecommunication had remained in the walls ...

1986 Return of Telecom
opening of a small next door Telephone Repair Boutique.



The history of VB
Hotel de Villeroy Bourbon / Cremerie de Paris
is much older.
1646 a little boy used to come to our house
which was owned by his teacher.
He loved it because he liked his teachers children.
He was very artistic and already famous at his young age
The boy was the 3rd Bourbon King of France,
Louis XIV


The Family of his teacher, the Villeroys had settled at the house in 1370.
The presence of Louis XIV left an ongoing aura
which continues to attract a lot of creativity to our place.
Marie Antoinette came in the 1780s.
Empress Eugenie in the 1860s
Coco Chanel in the 1920s and again in the 1960s.
She left a little jewel who helped us to rebuild Cremerie de Paris
as if the stylist had decided the story needed to be continued ...



Today we have the chance to receive some of the World's
most fascinating Brand Builders and Designers.




Cremerie de Paris No1, the birthplace of the Phone Book of the World
is surrounded by nine more Cremeries,
all iconic Pop Up Store and Brand Expo Locations
in the heart of Paris
in between Notre Dame and the Louvre.