Pop Up Store Museum
Brands & People in Cremerie de Paris history
since 1129 / 2010
Cremerie de Paris is famous for being the only exhibition and pop-up venue on the planet to back its physical real estate with an adjacent two-letter "Mona Lisa Internet Domain": VB.com.
The venue has turned its rare domain into a powerful branding tool— a "Global Glamour Booster"—by giving its exhibitors a permanent, prestigious digital legacy.
How the "Glamour Booster" Works
Instead of just hosting a temporary space, Cremerie de Paris leverages the immense authority and elite status of VB.com to elevate the brands that walk through its doors.
- The Ultimate Digital Real Estate: Because VB.com is one of only 676 two-letter .com domains in existence, its prestige rubs off on the brands showcased on its homepage.
- A Permanent Online Hall of Fame: When global giants like Apple, Microsoft, Sony, Under Armour, or Amazon launch a pop-up at the physical Paris location, their exhibition is permanently immortalized on the VB.com ecosystem. Long after the physical pop-up closes, internet users and fashion/tech historians find the events preserved there forever. [1, 2, 3]
- Historical Meets Digital: The acronym itself cleverly bridges the digital and physical world. It simultaneously stands for "Very Beautiful" brands and Villeroy-Bourbon (the venue sits on the historic site of the old Hôtel de Villeroy-Bourbon, dating back to 1370). Even Leonardo da Vinci knew about the venue through it's earlier occupant Nicolas II de Villeroy and Marguerite de Navarre, sister of King Francois Ier. This also explaines why "VB.com" is considered a "Mona Lisa Domain"one of the most valuable internet addresses.
- Spectecular Visibility through powerful Tourism websites: Connected to many web pioneers Cremerie de Paris colleceted "Visit Domains", like "Visit Lausanne.com". While looking for the Olympic Museum on the shores of Lake Geneva tourists also discover the Cremerie de Paris Pop Up Stores.
This global visibilty multiplies the impact of a Pop Up over and over again.
A Legacy of Telecom Innovation
It makes perfect sense that this specific venue treats domain names with such forward-thinking reverence. The site has a centuries-old connection to communications: it was originally a seat of the Royal Post under the French King Louis XIV, later became the birthplace of the Phone Book of the World, and hosted the very first cybercafés in Paris in 1995.
As Hotels in France were not yet connected, a multitude of Tech related American Pioneers like Steve Jobs or other California based investors came by the exactly place. From time to time the former tourists return, not with a backpack but with a Pop Up Store for a brand they have created in the meantime.
By embedding their pop-up clients into a Mona Lisa two-letter .com domain, Cremerie de Paris seamlessly continues it's legacy as a global communication hub.
Avant garde Internetcafe,
a Paris Meeting point of Silicon Valley
more in history
| Brands · Actor · Pop Up Designers | Industry |
|---|---|
| A | |
AC/DC2025 see Sony Music AC/DC | |
Acer2014 ElectronicsFabrice Massin |  |
Adopte Un Mec2012 DatingGuillaume Rioufol  |  |
| E Commerce Jiali Zhao |  |
Amazon2018 E Commerce Jeff Bezos |   |
1999, 2024, 2025, 2026 Electronics |  |
Arcane2021 ... see Netflix | |
| B | |
Badoo2019 DatingIngrid Sikotty |  |
Bigbang by Sony Music2026 Musicsee Sony Music | |
Bonduelle2026 Food | |
| C | |
Casio2013 Watches Xavier de la Croix |  |
Chivas2023 Drinks | |
Coca Cola2023 Drinks |  |
| Food cheese store  | |
| Food a fairytale for the  |  |
| Phones Cremerie de Paris No2 | Consumer Electronics  |
| Internet Cafe Cremerie de Paris  | Long Distance Phone Calls   VB.com a Two Letter Domain |
Crumpler2015 / 2016 BagsNadine Rosa | |
| D | |
| E | |
Easy Jet2019 TravelClementine Coez | |
Edli2019 FoodDebora Yde | |
| Moovie Lilly Collins  |  |
| F | |
Fanta2017 Drinks Adrien Lebon |  |
Fille de Joie2018 FashionBenedicte Kaluvangimoko | |
Final Fantasy2016 Video Games Francois Linh Hoang |  |
Fingabol2016 GamesCaius von Knorring | |
Google Fitbit2022 Smart Watches Maxime Piednoir |  |
Flaneurz2017 SportsFlorian Gravier | |
| G | |
| Video Games Karlien Hannaert |  |
Ghibli Studio2026 MangaJérôme Martineau |  |
| H | |
Hello Body2019 CosmeticsMonique Hoell |  |
1840s | |
| I | |
| J | |
Just Eat2022 Food Michael van der Pouw (Just Eat Takeaway) |  |
| K | |
Klarna2022 Payment SystemsDoris Xu  | Fashion  |
Konami2015 Video Games Pierre Ghislandi |  |
Kurokawa2021 MangaAdeline Escoffier | |
| L | |
L Oreal2018 Cosmetics Thibault David |  |
La Neige2025 Cosmetics |  |
| M | |
| Hair Rebecca Cateline | |
Marc Cain2014 Fashion2015 Maria Cora Eichenauer | |
| Video Game see Konami | |
Metallica2023 Music/ Probity Sony Music  Marian Stredwick |  |
| Video Game Marc Yssali |  |
Microsoft XBox2016 Computers Florian Vogel |  |
MISBHV2020 FashionThomas Wirski |  |
Morocco2025 Food / TourismMohammed VI, King of Morocco  |  |
| N | |
| Media |  |
NBA2023 (Primark x NBA) | |
Nike2012 SportsPhil Knight  |  |
Nefer Couture2015 FashionDaniel Tohou |  |
| TV Sonny Borg |  |
| O | |
Omada2022 Football / Sport Media |  |
Omo / Unilever2013 Washing Powder |  |
Onitsuka Tiger2013 Fashion SportsThibault David |  |
| P | |
Palladium2019 FashionJulie Francois | |
Pavillon des Drapiers1648 - 1865 | |
Petit Jean2014 FoodOlivier Chevallier Winters | |
Phone Book of the Worldsince 1999  Ben Solms  | |
Pokemon2014 Manga Junichi Masuda |  |
Pokemon by Celio2019 Manga / FashionJulia Grosman  |  |
Pop Up Store Museumsince 2020 Brand Culturephysical Museum in activity |  |
Royal French Postal Service see history below | |
| Fashion 2023 - only 3 h |  |
| Q | |
| R | |
Racer Worldwide2021 Fashion Mihhail Zigadlo |  |
Real Me2022 Hi TechPeggy Yeung  |  |
Renault2015 Car Charlos Ghosn |  |
| S | |
Sakamoto Days2022 Manga / Book LaunchJacques Glenat  |  |
Soeur2012 Fashion2013 Angelique Brion | |
Shadow2018 ComputersEmmanuel Freund | |
Siemens2017 Electronics Werner von Siemens (1816 - 1892) |  |
Sodexo2018 Food Pierre Bellon  |  |
Sonos2024 Electronics Jordan Saxemard (Sonos) |  |
Sony1987 - 1999 Electrica for Sony see history below |  |
Sony Music AC/DC2025  |  |
| Sony Music Bigbang Bigbang by Sony Music2026 Music Tamara Grzegorzek |  |
Sony Playstation2023 Video Games Camille Martinez, |  |
Specialized2016 Bikes |  |
Starbucks2016 Food Laetitia Crampe |  |
Subway2022 Food Sandra Chassan |  |
Swiss Cheese2012 FoodJean Charles Karmann |  |
| T | |
Thurn & Taxis1690 - 1738 1986 - 1990 |  |
Triumph2013 Motor Cycles | |
| U | |
UGG2012 Fashion2013  Jean-Michel Herrault |  |
Ubisoft2021 Video Games | |
Sports Jessica Koortens |  |
Unilever2013 Food | |
Urban Massage2016 Services | |
| V | |
see history 1370 / 1671 | |
Visa2021 Finance Steven da Costa (Olympic Champion)  Visa Commercial Cremerie de Paris No9 |  |
Von Dutch2023 Fashion Earl Pickens (earlpvd) | |
| W | |
Food Thierry Bisseliches |  |
White Pages Telecomin 30 countries  Ben Solms  |   |
| X | |
| Y | |
| Z | |
Zenka2018 Sunglasses2019 Patricia Carmoille | |
before the times of the Pop Up Stores
| a Story rooting in the Kingdom of FranceVilleroy · Bourbon (VB) | |
Villeroy Bourbon / VB.com1370 - 1671  Marguerite de Navarre   Villeroys advisors of Richard Neufville (13Vi50 - 1401) |  Nicolas II de Villeroy  Leonardo da Vinci Francois 1 aquired the Mona Lisa |
  (1598 - 1685)  | VB   Nicolas V de Villeroy The statue dissapered |
| a Fashion Story from ParisPavillon des Drapiers · Pavillon de la Mode | |
Fashion Pavillion Sebastian Bruant (1602 - 1670) | Tissues  |
1840s Thierry Hermes (1801 - 1878)  | Fashion |
| Part of a long Tech StoryLa Poste · Pajot & Rouillé · Thurn & Taxis | |
Royal French Postal Service  Louis Leon Pajot, last Postmaster Leon Pajot (1625 - 1668) | Technology   |
Thurn & Taxis1690 - 1738 1986 - 1990  1490 Franz von Taxis, Anselm Franz, 2nd Prince Thurn & Taxis (1681 - 1739)  1827 / 1867 Maximilian Karl,  Paul Thurn & Taxis Alexander F, 3rd Prince Thurn & Taxis (1704 - 1773)   young Ben Solms with Aiméee de Heeren and Johannes Thurn and Taxis 1986 Johannes Thurn and Taxis VB.com, Today the Thurn & Taxis Story continues through Memo von Sachen, in the picture   Princess D, sitting in front of Cremerie de Paris 2025 Memo and Princess D have quite an original genealogy Today they are the history and creative advisors of VB.com. | Post exchange Partner       |
| A Story that traveled from Paris Les Halles to London, St Petersburg and Lich Hessen before returning to Paris a century laterHalles de Baltard · Eugenie · Second Empire · Eugenie / Victoria | |
cheese store    Pavillons Baltard imagined by Eugenie   | Food  1870 fall of the Second Empire   1880s Eugenie transmitting |
| Romanov · Hessen / Solms | |
a fairytale for the   Anastasia Romanov, Louis XIV, hero of the fairytales  Alix Hessen / Tsarina of Russia (1871 - 1918)  Alix Hessen telling the Cremerie de Paris stories to her children and their Hessen / Solms cousins The Romanov children were killed in the Russian Revolution. Their Love for Cremerie de Paris Unfortunately nothing was left from the Romanov fortunes, The jewel transited through Coco Chanel and later Aimée de Heeren  | Cremerie de Paris  Carl Solms and Dmitri Romanov     |
| Chanel / Romanov · Chanel / Aimee de Heeren · Aimee / Joe Kennedy Jr | |
Cremerie de Paris cheese store 1920s    Coco Chanel (1883-1971)    Aimee de Heeren 1939 / 1986 | Fashion / Perfume  Coco Chanel and Dmitri Romanov  1920 Dmitri gives Chanel  What is left from a Love Affair  1970 Chanel leaves the little jewel |
| A story connected to the birth of the InternetReopening · Sony · Chanel / Aimée de Heeren · avant garde Internetcafe | |
Cremerie de Paris reopened Cremerie de Paris No2   1986 - 2000 Akio Morita (1921 - 1999)  | Phones  1993 the little jewel  |
| avant garde Internetcafe · VB.com · Phone Book of the World · Whitepages - Visit Collection | |
Cremerie de Paris   2000 Aimee de Heeren with Ben Solms (Cremerie de Paris)  | Internet Cafe VB.com a Two Letter Domain |
view on Cremerie de Paris decorated as a Museum
Phone Book of the World was invented
in the first Internet Cafe that existed in Paris (1995 - 2005)
2011 we converted our webcafe into a small Brand Museum
and started to host iconic Pop Up Store Expos.
The first brand that came was Nike creating a Nike Barbershop.
A "few years" earlier, 1671 - 1738, the exact same location
was already a Technology Hotspot.
At the location was created "La Poste"
becoming the Royal French Postal Services.
Horses were carrying mail
to thousands of Pajot & Rouille and Thurn & Taxis Post Stations.
Somehow Sprit of Telecommunication had remained in the walls ...
1986 Return of Telecom
opening of a small next door Telephone Repair Boutique.
The history of VB
Hotel de Villeroy Bourbon / Cremerie de Paris
is much older.
1646 a little boy used to come to our house
which was owned by his teacher.
He loved it because he liked his teachers children.
He was very artistic and already famous at his young age
The boy was the 3rd Bourbon King of France,
Louis XIV
The Family of his teacher, the Villeroys had settled at the house in 1370.
The presence of Louis XIV left an ongoing aura
which continues to attract a lot of creativity to our place.
Marie Antoinette came in the 1780s.
Empress Eugenie in the 1860s
Coco Chanel in the 1920s and again in the 1960s.
She left a little jewel who helped us to rebuild Cremerie de Paris
as if the stylist had decided the story needed to be continued ...
Today we have the chance to receive some of the World's
most fascinating Brand Builders and Designers.
Cremerie de Paris No1, the birthplace of the Phone Book of the World
is surrounded by nine more Cremeries,
all iconic Pop Up Store and Brand Expo Locations
in the heart of Paris
in between Notre Dame and the Louvre.
Contact
Telephone: +33 1 42 21 11 11
Address:
Hotel Villeroy Bourbon,
11 rue des Déchargeurs, 75001 Paris
Email:
b@vb.com
Website:
Very Beautiful by VB.com
Social:
Instagram
Pop Ups
Acer
Adopte Un Mec
Amazon
Charal
Fanta
Final Fantasy
Game of Thrones
L'Oréal
Metal Gear
Microsoft
Nike
Onitsuka Tiger
Pokemon
Renault
Sodexo
Shadow
Siemens
Starbucks
Under Armour
UGG
Weight Watchers
Fans
Louis XIV
Henri IV
Aimee de Heeren
Louis François Cartier
Coco Chanel
Soraya Esfandiari
Empress Eugenie
Thierry Hermes
Marguerite de Navarre
Alexei Romanov
Anastasia Romanov
Dmitri Romanov
Maria Romanov
Olga Romanov
Tatiana Romanov
Carl Solms
Friederike Solms
Philipp Solms
Nicolas V de Villeroy
Nicolas IV de Villeroy
Felix Yusupov
Vincent van Gogh
(c) Copyright VB.com