History & Timeline:
: Levi Strauss & Co. Is Founded in San Francisco, CA
After working with his brothers in their dry goods wholesale business in New York City, Levi emigrates to Gold Rush San Francisco. He opens his own dry goods business to serve the small general stores of the American West.
: Blue Jeans Are Born.
Levi Strauss & Co. and Jacob Davis receive a U.S. patent for an "Improvement in Fastening Pocket-Openings." By adding metal rivets to work pants, which would be known as blue jeans, they created stronger pants for working men.
: Introducing the Two Horse Trademark.
The Two Horse Trademark depicts two horses ,The logo symbolized the strength of the clothing in the face of competition.
: Levi Strauss & Co. introduced the first blue jeans for women.
: In order to differentiate our products from competitors, the Red Tab is added to the right back pocket of the 501® jean, where it is still placed today.
: By the 1960s, the popularity of jeans, jackets and other Levi’s® products lead the company to set up offices and factories throughout Europe and Asia.
: Employee donations at the Kaposi Sarcoma clinic at San Francisco General Hospital are matched by the Levi Strauss Foundation. The following year, support groups for HIV+ employees are formed at our headquarters.
: Dockers® khakis revolutionize business attire when young professionals adopt khakis as their pant of choice and lead the charge in making casual wear appropriate attire for the workplace.
: We are the first multinational apparel company to launch a comprehensive code of conduct for all contract factories and licensees.
: Signature by Levi Strauss & Co.™, the brand serves shoppers at mass-channel retail stores, giving value-oriented consumers access to products from a company with a heritage of high-quality jeanswear.
: The innovation lab is a research and development facility dedicated to design ideation and prototyping.
: The industry-leading program examines the health and environmental impacts of chemicals to identify safer alternatives and areas for innovation.
: We opened up our Screened Chemistry, Water Less® and Worker Well-being programs to the greater industry in hopes of making a greater impact on the planet and those who work in the apparel supply chain.
: Designed for the urban commuter, Jacquard technology woven into this Levi’s® jacket lets you access your music, navigation and communications such as texts and calls with the swipe of your sleeve.
: Project F.L.X. digitizes denim finish design and development, and enables a responsive and sustainable supply chain at an unparalleled scale.