Louis XIV (1638 - 1715)
Louis XIV was the 3rd Bourbon King of France.
He was the grandson of Henri IV the 1st Bourgbon King of France
and the great-great-grandson of Margueritte de Navarre
His childhood spend at the Hotel de Villeroy is at the origin of the many fairytales around Cremerie de Paris.
Before the birth of Louis XIV
Villeroy's grandfather, Nicolas IV de Villeroy was already a minister
for Henri IV, grandfather of Louis XIV.
According to the legend
Henri IV had a permanent guestroom at the Hotel de Villeroy,
also called VB mansion (V for Villeroy, B for Bourbon)
Young Louis XIV & Cremerie de Paris
Louis XIV was born in Saint Germain en Laye in the Pavillon Henri IV
1638 september 5.
His birth was considered a miracle as this parents
Louis XIII (1601-1643) and Anne of Austria (1601-1666)
had been married for 23 years without having a child
and heir to the throne of France.
1643 Anne d'Autriche becomes the regente after the death of Louis XIII.
She moves from the Louvre to the opposite Palais Cardinal / Palais Royal.
Louis XIV becomes the 3rd Bourbon King of France.
The painting shows him with his mother
and his young brother Philippe d'Orléans.
1646 Nicolas V de Villeroy is chosen to be the governor / educator of the young king.
Villeroy and his family lived on rue des Déchargeurs / rue des Bourdonnais
at the Hotel de Villeroy / Cremerie de Paris.
The children of the VB mansion
François de Villeroy and Catherine de Villeroy become lifetime friends
for Louis XIV.
Louis XIV is particulary attached to François (1644-1730) who is only two years old
when the young king comes to the Hotel de Villeroy.
The Villeroy and the Bourbon children love to climbe the railings of the escalier d'honneur.
Hotel de Villeroy is 10 minutes walking distance from the Palais Royal.
The engraving from 1649 shows Louis XIV
and his brother Philippe with Nicolas V de Villeroy.
1654 june 7 coronation of Louis XIV at the Reims cathedral .
Philippe acted as dean placing the crown on his brother's head.
Louis XIV, 16 years old performing a theater play.
1660 june 9 wedding in Saint Jean de Luz with Marie Therese of Austria (1638-1683).
Maria Theresia, is the daughter of the King of Spain and twice a cousin of Louis XIV.
Louis XIV an Maria Theresia are 22 years old,
Maria Theresia is 5 days younger.
1661 Construction of the chateau de Versailles begins.
1671 Nicolas V de Villeroy sells his VB mansion
to the postal entrepreneurs Louis Rouillé et Leon Pajot.
Spirit of Telecommunications arrives in the house .
The Villeroys move into a new Hotel de Villeroy in St Germain en Laye.
1682 The Villeroy children François and Catherine (married Armagnac) move
to the brand new Versailles Palace and live around their childhood friend Louis XIV.
Old Louis XIV & Cremerie de Paris
1708 Louis Leon Pajot becomes the maitre des postes
of the Pajot & Rouillé postal company, owner of the Cremerie de Paris.
Louis XIV estimated Pajot for the reliability of his postal services.
1710s getting older Louis XIV returns to the VB mansion on many occasions.
Whenever a letter is really important for the King
he insists giving it to Louis Leon Pajot in person.
If he does not feel well Louis Leon Pajot meets Louis XIV in Versailles
to pick up a letter.
Louis XIV likes to come to the VB mansion,
to give a letter to Pajot. This reminds him of his childhood.
Sometimes he watches the Pajot & Rouillé horses leave
on a long distance journey carrying mail to
one of the 900 Pajot Rouillé offices as remote as Venice or Rome
or to the Postal palaces of the Thurn & Taxis family in Brussels or Francfort.
1715 Louis XIV dies in Versailles.
1715 Great-grandson Louis XV becomes the 4th Bourbon King of France.
In his will Louis XIV designates his childhood friend
from the times spent at the VB mansion,
François de Villeroy (on the left in the painting) to become the tutor of Louis XV.
Philiipe II d'Orleans becomes the regent of France.
1738 the Postal company operating from Cremerie de Paris is very succesfull.
The Pajot and Rouille family becomes one of the richest families in Paris.
Louis XV and his ministry of finance, Cardinal Fleury become jealous.
Having absolute powers they withdraw the Postal license overnight
making an end to the Pajot & Rouillé postal services apreciated by Louis XIV's (his great-grand-father).
Telecom genes stay in the walls of the old VB mansion ...
One day they are reactivated
with the invention of the Phone Book of the World ...
1789 with the French Revolution a lot of documents are lost.
Louis XVI, Marie Antoinette, Louis Philippe II and the Villeroys are killed.
150 years later / 160 years ago
The aura of young Louis XIV
has an impact on Empress Eugénie
1852 almost two hundred years later, the aura of Louis XIV is still around.
Napoleon III has the project to renovate the centuries old Les Halles foodmarket.
A project his uncle Napoléon Bonaparte did not have the time to finish.
He plans to build a new avenue, rue des Halles
connecting the foodmarket with the newly erected rue de Rivoli
and the Boulevard de Sebastopol.
Emperess Eugénie, wife of Napoléon III
interferes with the project.
She changes about everything
and convinces her husband and the Baron Haussmann
to change the axis of the future rue des Halles,
so that the historic VB mansion can stay in place.
1870 Once the constructions are finished
and Les Halles becoming the world's most beautiful market,
France is attacked by Bismarck.
The lost Franco Prussian war forces Eugénie to leave France.
The aura of Young Louis XIV
has an impact on the Romanov Children
1880 Exiled in the United Kingdom
Eugénie transmits the fairytales of the VB mansion and les Halles
to children, among them a young girl, Alix Hessen.
The aura of Louis XIV fascinates the little girl,
grand-daughter of Eugenee's friend Queen Victoria.
1894 Alix Hessen marries Nicolas Romanov and becomes the last Tsarina of Russia.
1896 Alix and Tsar Nicolas II travel to Paris,
Alix eclipses from the official protocol and discovers sees VB mansion
known from Empress Eugenies childhood stories.
1910 it's was turn of the "young girl's" children and their cousins
to listen to the Cremerie de Paris and Louis XIV stories.
This happened in Russia and in Hessen (now a state of Germany).
One of them was Anastasia,
another one Coco Chanel's later boyfriend Dmitri Romanov
and another one the great-aunt and the great-uncle
& "baby-sitters" of the current Cremerie de Paris.
1986 The stories are so fascinating they result
in the reopening of the Cremeries, closed since 1970,
date of the departure of the Les Halles foodmarket.
1993 A little jewel left by Coco Chanel to her friend Aimée Sottomayor
was there to help
as if the fashion designer had decided to bring the legends
of the Cremerie back to life.
The aura of Louis XIV
has an impact on the assistant
of the inventor of the internet
15 / 20 years ago
US Technology Pioneers
"B" for "Bourbon"
in a unique Two Letter domain name
1993 during the early years of the internet
the same place became a Sony Boutique and
the first Internet cafe in France.
At that time Hotels in Paris were not yet connected
and the internet connection brought rather unusual people
to our VB mansion. Almost everyone was from America.
From time to time we told some clients a little about our history
The magic linked to the childhood of Louis XIV, 3rd Bourbon King of France
spend at the Hotel de Villeroy interested them.
Talking to one of them had an impact on our future.
The visitor looked rather "scientific".
He was dressed so wildly the Ritz Hotel would not have let him walk through the door.
He was the assistant of Dr Jon Postel, the inventor of the .com system.
Our visitor influenced Cremerie de Paris to get VB.com
as an internet domain matching our history.
"V" for Villeroy, owners of our old mansions and State advisors.
"B" for Bourbon, the Kings of France
Henry IV, Louis XIII, Louis XIV, Louis XV, Louis XVI
all visitors of our house
When you look at your computer keyboard
you can see the two letters "VB"
right next to each other
just above the space button.
Two Letter Domains are something a exceptional,
there are only 696, most in the hands of American Corporations,
the country where Internet was born.
Since about 10 years Chineese brands buy everything they can get
now owning 23% of the Two Letter Collection.
The brands having a Two Letter Domain
are Facebook, General Electric, Hewlett Packard, Under Armour, Weight Watchers
from the US
or Jingdong, Xiaomi from China
almost nobody from France,
exept Cremerie de Paris,
one a destination of avant garde American web users.
The aura of Louis XIV
has an impact on the man from the Moon
When you work in a historic Hotspot
you run into all kinds of unusual people.
During our internet cafe year
other US visitors were quite unusual.
1998 - 2005 One of them was a space traveller.
1969 july 20 he used the Apollo 11 to go to the moon.
He loved the stories about Louis XIV so much we decided
to take him to Versailles to discover the parc Louis XIV has left.
The picture show Buzz Aldrin, his wife Lois and the editor of this article in Versailles.
The first picture was taken in the parc next to the Grand Trianon,
the second one in the lobby of the Trianon Palace Hotel,
a great place for tea, right next to the gardens.
Louis XIV would have loved to join us,
travelling to the moon was something quite un thinkable at his time.
Now Buzz Aldrin is fascinated by the idea to travel to Mars.
The aura of Louis XIV is still there ...
The VB building still exists ....
371 years after Louis XVI first came to the house.
In the above picture you see our house form 9 rue des Dechargeurs.
In between different Pop Up Stores Cremerie de Paris becomes a little Museum.
Our collection permanente shows the history of our house
which includes the most beautiful Pop Up Store Expos that take place in Paris.
2018 Above snapshot was taken october 15.
David Aron Benali editing videos of the Under Armour Pop Up.
2018 september Expo for Under Armour
organised by Fanny Michel and Alex Delatour from Savly.
You can see all our videos on 75001.fr.
For those that are not familiar with Paris, 75001 is the zip code of the city center.
2018 The following day, october 16 we had the honor of an unusual, royal visit.
Memo von Sachsen Gessaphe travelling to Paris every year for Fiac, an art event.
He helps Museums and Collectors to build up their collections.
Unbeleivable, but Memo's
great-great-great-great-great-great-great-great-great-grandfather (11 generations earlier)
is part of the history of Cremerie de Paris.
1646 ....372 years ago
was climbing the railings of the above staircase
with young François de Villeroy, Catherine de Villeroy
and his older brother King Louis XIV.
The Bourbon children have spend parts of their childhood in our house.
Next time Memo will be in Paris
we will try to make a video explaining more about his family and the Cremerie de Paris history.
A little bit of history
Family links between different generations
of Cremerie de Paris Visitors
going from one generation to another
from Marguerite de Navarre
her great-great-grandsons Louis XIV and Philippe d'Orleans
to our recent Royal Visitor Memo von Sachsen Gessaphe
Interesting Genealogy Video
When you are in Paris take the subway to Chatelet Les Halles
exit N°1 Marguerite de Navarre (Louis XIV's great-great-grand-mother)
walk 80 m to Cremerie de Paris N°1
and have a view trough the window on 9 rue des Déchargeurs.
You are right in the heart of the history of France.
Meeting Place of the World's most famous Brands
2011 Cremerie de Paris has become a Expo location.
Today the magic of Louis XIV attracts some of the World's most famous brands
to organise Pop Up Stores.
One Pop Up Expo is more beautiful than the other.
Young Louis XIV that was very artistic would have loved to watch
all the Pop Ups getting designed, constructed and operating.
Sometimes famous actors participate in the events.
Fascinated by beautiful woman Louis XIV would have been thrilled
to see glamorous Myriam Maxo, Ramona Pasca or Marina Murashkina-Damée
occasionally appear at the Cremerie for fashion events.
Poor Maria Theresia would have had even more competition !!
While writing this article the next major Pop Up is already on it's way ...
2018 nov 24 Cremerie de Paris will become the home of Santa Claus.
Very artisitc ladies are currently reinventing the Cremeries as his house.
The brand organising the event is just another increadible company.
But for the moment everything is still a secret and we cannot give more details ...
Can you imagine how much young Louis XIV, his little brother Philippe and the Villeroy children
would have loved to be there watch all this happen ...
Pop Up Stores organised by Weight Watchers, Pokemon and Siemens.
For the full list go to our homepage VB.com
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