Sole Provider - Thirty Years of Nike Basketball


Author : Robert "Scoop" Jackson
Published : November 15, 2002

Designed with Nike's trademark visually gripping graphics,
Sole Provider: Thirty Years of NIKE Basketball is a collection
of Nike hoop shoes and the subculture that surrounds them.
Text by Slam magazine editor-at-large Robert "Scoop" Jackson,
Sole Provider gives the inside story of NIKE Basketball
- from its inception in 1972 to its incredible success as the basketball brand with over 60% market share.
Sole Provider - Thirty Years of Nike Basketball  by Nike Book