History & Timeline:
: Study for «Delirium tremens» .The fully integrated production
technique developed for this project would later serve as a model for
: ASUAG (Allgemeine Schweizerische Uhren AG) introduces the
«Delirium» technology to the public. At just 1.98 mm in thickness,
the «Delirium» is the world's thinnest watch.
: Development of the «Delirium vulgare» including materials testing,
: Production of the initial models,in black; project name changed from
«Delirium vulgare» to «Popularis.»
The Swatch trade name is established.
: Recommendations for the Swatch debut collection, and production
of the first 300,000 Swatch watches.
Nicolas G. Hayek, (19 February 1928 – 28 June 2010), was a Lebanese-American Swiss businessman, co-founder, CEO and Chairman of the Board of The Swatch Group.
: The managing board of ASUAG approves funding for campaigns to
launch Swatch in Switzerland, Germany and Great Britain.
ASUAG and SSIH (Société Suisse pour L’Industrie Horlogère SA)
merge, becoming SMH (Société Suisse de Microélectronique et
d’Horlogerie SA) in 1985.
: Swatch is listed in the Guinness Book of Records for the 13-ton,
162 meter high giant Swatch at the headquarters of the Commerzbank
in Frankfurt .
: Swatch AG is established with headquarters in Biel, Switzerland.
: American graffiti artist Keith Haring designs four Swatch Specials.
: POP Swatch Clock Tower in Tokyo.
Launch of the Swatch Art Special by Tadanori Yokoo in Japan.
Launch of the Bergstrüssli Swatch, the forerunner of the
: Swatch accompanies the rock group «Amazulu» on its concert tour
through the United Arab Emirates.
: The Swatch Creative Lab is established in Milan, ltaly.
Launch of the Swatch TwinPhone.
: Launch of the Swatch Chrono , the first multifunctional Swatch.
The COSC (Contrôle Officiel Suisse des Chronomètres) awards the
certificate of chronometer quality to 4,843 of 5,000 Swatch watches.
: Swatch Race Against Time with free-climber Stefan Glowacz on
the tallest office building in Germany (169 m).
Launch of the Swatch Automatic the first self-winding Swatch.
: Launch of the first Swatch MusiCall by Nicolas G. Hayek and
Jean Michel Jarre at Unesco headquarters in Paris, and announ-
cement of the joint Swatch and Europe in Concert tour.
Launch of Swatch Cellular in Switzerland.
Launch of the second Swatch MusiCall with sounds by Phil Glass.
: Nicolas G. Hayek speaks at the United Nations headquarters in New
York and presents the Swatch UNlimited (4), commissioned by the U.N.
in commemoration of its 50th anniversary. YA/YA Young aspirations/
Young artists, a group frorn New Orleans, designs colorful chair-covers
for the assembly hall.
: Access to Space: Swiss Astronaut Claude Nicollier blasts off on
a space mission, wearing a Swatch Access.
Nicolas G. Hayek carries the Olympic Flame toward the
opening of the 1996 Olympic Games in Atlanta.
Swatch is the main sponsor of the World Boardercross Tour.
: Nicolas G. Hayek presides over the opening of the first Swatch
Mega-Store on New York’s 5th Avenue.
: Launch of the Georges Pompidou Center Collection in Paris (France). Renzo Piano, the architect who designed the Center, creates the watch Jelly Piano. One other new model – La Sirène et le Marin by Pierre et Gilles – is added to the collection. Swatch creates the largest cultural billboard in the world – and drapes it over the Georges Pompidou Center of Contemporary Art in Paris, thus earning the brand an entry in the Guinness Book of Records.
: Swatch invents a new concept : the Instant Store, enabling points of sale to be set up and taken down speedily (another revolutionary idea). Bürgenstock (Switzerland), September 27 : Swatch presents its new Fun Boarder in four cool and colourful multi-function models.
: At the Xtreme Verbier event Swatch introduces an innovative new Store System : 3 containers ! A great success.
: Swatch kicks off the olympic year with a very stylish pair of sports-inspired Gent Originals, the Olympic Games Collection – London 2012.