Cremerie de Paris No1
open History Photo Book

Sky Views of a
Meeting Place of the World's most famous Brands

Sky view of Central Paris
Notre Dame, Louvre, Samaritain, Cremeries de Paris, Canope des Halles

VB.com is a story that left
and a story that returned ...


Aedicula of the Entrance gate to the heat of Paris
Metro exit Marguerite de Navarre,
Cremeries de Paris, rue de Rivoli, Samaritaine

since the year 1129
many fascinating stories
have crossed the path of VB
stories related to the Kings of France,
Fashion Stories, Technology Stories,
Food Stories
all meeting in the same spot ...


Cremerie de Paris No1
right Hotel de Villeroy Bourbon VB (since 1129)
center Cremerie de Paris No1 (Pop Up since since 2011, Sony Internet Cafe 1993 - 2005
first Cremerie de Paris 1869-1970
Pavillon des Drapiers 1648 - 1867)


Cybercafe de Paris 1995 - 2005
a decade before the Pop Up Srores

first public Internet acces in France.
During the early years of the Internet
French Hotels were not connected
The only visitors were Americans, not enough,
Electricity lines were cut, but the visitors left some magic


.One was on the first flight to the Moon.
Another one invented the dot com domains.


And others were still very young.
Nobody knew who they were, maybe they did not know it themselves ...

From time to time there is someone that returns
with Pop Up Stores
for the Brands he created in the meantime ...




Hotel Room Views


View from a Novotel Hotel Suite

view from a Novotel Hotel Room


No1 Facade Front View
historic VB gate + 16m






first Amazon Pop Up Store in France (2018)

for Emily in Paris
Cremerie de Paris turned into a Gym


Video Emily in Paris at the Gym


Konami Metal Gears Video Game Launch (2015)


L Oreal Stylista Fashion Week Pop Up Store (2018)

Renault Twingo Pop Up Store III (2015)


Siemens Connected Gallery (2017)


Shooting of a Visa Commercial (2021)

shooting of a Visa Commercial (2021)



No1 facade side view


Cremerie de Paris decorated as a Pop Up Store Museum (2023)


first Aliexpress / Alibaba Pop Up Store in Europe (2020)


Pokemon Center Paris, first Pokemon Store in Europe (2014)





No1 Sky Views


Cremerie de Paris Pop Up Store Museum (2023)


Coca Cola came from Atlanta to launch Limited Edition drinks
first limited edition created with the Spanish singer Rosalia


Nike Barber Shop, first Pop Up at Cremerie de Paris (2012)


Renault Twingo III Pop Up Store (2015)


Unilever My Omo Store (2013)



No1 Sky View high

hi skyview on L Oreal Pop Up Store Stylista


hi skyview on Siemens Connected Gallery


hi skyview on Weight Watchers Pop Up Store


No1 side sky Views


Sky view during a shooting for Emily in Paris (2019)


interview about the Emily in Paris shooting




Sky view during a hot summer day


VB gate
Villeroy Bourbon


The Villeroys and the Bourbons in the VB Gate
Nicolas IV de Villeroy (1543 - 1617)
Henri IV first Bourbon King (1553 - 1610)
Nicolas V de Villeroy (1598 - 1685), tutor of Louis XIV
Louis XIV (1638 - 1715), third Bourbon King, schoolboy at VB






Louis XIV as a child in from of the VB gate


Adererror Fashion Week Showroom (2024)


VB gate open in the moring before the opening of the Coca Cola event (2023)





L'Oreal Stylista Pop Up with view on the VB gate

Launch of Arcane, a League of Legends x Netflix event (2021)




VB Gate in 1780 with the Pavillon des Drapiers
center of the French fashion indurty from 1648 to 1800

1865 during the construction of rue des Halles
the Fashion Pavillon was replaced by the present Cremerie de Paris Hausmann Style building

What is left is the facade reconstructed at the Musée de Carnevalet
and uncountable fashion legends from the times of the Bourbons,
in particular Louis XIV and Marie Antoinette


map of rue des Dechargeurs in 1756
The Pavillon des Drapiers had just opend


map of rue des Dechargeurs and the futue rue des Halles 1858


map of Cremerie de Paris today




never in it's long history
the VB gate has seen a similar waiting line
Pokemon fans from all ofer Europe came every day during 3 weeks in june 2014

The Pokemon did not come by coincidence.
Did you know that the Pokemon Music is inspired by the Russion composer Igor Stravinski ?
He knew Cremerie de Paris from Coco Chanel
and Chanel knew the stories through the Romanovs
that knew it through Empress Eugenie who had a fasination for fashion.


view into the histoic VB courtyard during the Sodexo Restaurant (2018)

Starbuck came from Seattle for the global Press launch of Chiled Coffee
the Cafe opened only for one day (2016)



Louis XIV, the 3rd Bourbon King of France 1646
came to VB which was his school building
(home of his teacher Nicolas V de Villeroy)
young Louis XIV crossed the VB gate
hundreds of times between 1646 and 1650



ground floor 130m2
View on the Villeroy Room



view on the Villeroy Room
with a door leading into the VB courtyard

Chivas Regal Whisky Pop Up Bar
in the picture AnasTazi, David Aatroon Benali, Yann Villetorte, Kenni Camara
The Villeroy Room is a Whisky bar


view on the Villeroy Room during a Chivas Cocktail




view on the Villeroy Room hosting a Nike T-shirt Store




view on the Villeroy Room with a Renault Twingo III



view on the Villeroy Room converted into a Siemens bakery



view into VB courtyard


view from the Villeroy Room into Cremerie de Paris empty

view from the Villeroy Room into the VB courtyard

David Aaron Benali in the Villeroy Room
View into the VB courtyard

Villeroy Room converted into a Pokemon Cafe


Villeroy Room hosting a Photocall area during the Sodexo Restaurant




View from Villeroy Room
to Rue des Halles window area


view to rue des Halles window area


Adererror FW Showroom


Ali Express


Chivas - Villeroy Room used as Whisky Bar


Coca Cola


Metallica


view to rue des Halles window area used for a Wheight Watchers Shop


transversal view
from street level
to glass rooth area


a light mirror tunnel was leading to the glass rooth area
used by Coca Cola DJ


Video Coca Cola x Rosalia cocktail




transversal view Weight Watchers
a WW kitchen was placed under the glass rooth


central area
main staircase


lower floor



lower floor
History Museum area 70m2
total area 120 m2


Cremerie de Paris History Museum

History Museum area during the Amazon Pop Up Store
false ceiling (faux plafond) removed significantly enlarging the History Museum Area

L Oreal Pool at the spot of the sofa




Sodexo Professional kitchen in the History Museum Area



lower floor
History Museum area - front side


front side of the History Museum


front side of the History Museum
used as a FW showroom for Misbhv


Siemens Gallery in the front side of the History Museum



lower floor
WC area (50m2)










Cocktails


cocktail outside Cremerie de Paris


Panorama Notre Dame Sky View


Panorama Notre Dame Sky View


Pop Up Store + Pop Up Cafe
VB gate + 16 m store facade + 33 m Cafe facade
Sky Views on No1 and No3

Amazon Pop Up Cafe facing the Amazon Pop Up Stores (2018)
The initiazl concept of a giant Pop Up Sotre
was replaced by the idea to create a village,
with several Pop Ups located next to each other

Konami Metal Gears Cafe facing the Konami Pop Up Store (2015)

Restaurant Menu redesigned for Konami




facing Marguerite de Navarre,
Entrace gate to the heart of Paris
Europe's most important subway exit


Cremeries de Paris are located around place Marguerite de Navarre
Chatelet les Halles.com/sortie 1



medium tray of the
Marguerite de Navarre subway exit
on the right side acces to the Forum les Halles shopping center.

It takes 60 sec to arrive on street level
facing Cremerie de Paris N°3, N°6 and N°7


Marguerite de Navarre Staircase connecting
the busiest spot in the French capital (800.000 personnes /jour)
with the Cremeries de Paris



2013 - 2018 six years to build this major Metro exit
photos of the construction


only 30 min from Charles de Gaulle Airport




Pictures from the times
of the Halles Baltard foodmarket



Les Cremerie de Paris font partie de l'histoire des Halles de Paris


Photo des Halles de Paris


Photo de la Cremerie de Paris Fromages en 1910

Links with Technology
since 1671
1671 January 21 End of a story
the Villeroy family, invited to live at the future Palace of Versailles
sold their VB mansion

Beginning of a new Story
the Royal French Postal Services set up at the VB mansion
At its peok the VB mansion coordinated
900 Post Relais located all round France and northern Italy
to carry mail with horses


Anselm Franz, 2nd Prince of Thurn & Taxis
came from Brussels and Francfort by horse.
The Postal Story came to an end 1738 may 21
Little documents are left,
but the story remained in the memory of the Thurn & Taxis.
Anselm Franz is the link between the historic
VB Telecom activities and those of today
more about the Thurn & Taxis



Johannes, 11th Prince of Thurn & Taxis
caused the rurn of the story showing Ben Solms, still a young student
the Postal Mansion.
Thurn & Taxis beleived Spriti of Telecommunications
had remained in the Walls ...
It just needed to be work up again.
so he pushed the student to open
a small next door Boutique (Cremerie de Paris N°2 today)
The Return of the Story started as a service Center for Sony Phones
more about the Thurn & Taxis




Anselm Franz von Thurn & Taxis
in the Logo of Whitepages.in
The Whitepages from overt 50 countries are edited from Cremerie de Paris
and give the Paris Pop Up Store
exeptional exposure beyond the borderes of France

No other Pop Up Store location has similiar exposure.


Links with Vincent van Gogh
since 1888

coming soon



Links with Coco Chanel
since 1921


Coco Chanel (1883 - 1971) had a fascination for Cremerie de Paris
and a mysterious N°5 logo forged into a staircase of the VB couryard.


She knew the place from her boyfriend Dmitri Romanov (1891 - 1942). who was at the same
time a great uncle of Ben Solms (Cremerie de Paris today)


Their story did not last but what is left
is N°5, the iconic CC logo
and a little jewel ...


1921 Dmitri Romanov inspired Coco Chanel
to use her mongram as a logo
The logo was for the very first times
used on the original No5 bottle designed by Romanov

The imagination of
N°5 and the CC Logo
are linked to
the history of
Cremerie de Paris

1960s When Chanel could not sleep at night she walked to Les Halles
sometimes accompanied by her friend Aimée de Heeren.



Aimée de Heeren (1903 - 2006) has walked through the entire 20th century.
Born in Brazil as the daughter of a modest colledge teacher
her personality and herr look fascinated many people.
The first ones were the inventors Alexander Graham Bell (phone)
and Thomas Edison (light bulp).

1938 she was send to Paris to collect information about Germany.
Chanel was capitvated by Aimée not realising she was a Secret Service Agent.
After meeting with Helmut James von Motke Aimée influenced her employer
President Getulio Vargas not to enter the AXIS alliance.
She connected with Joe Kennedy Jr, son of the American Ambassador in London
to get an ally to influnce the Roosevelt administation.

Aimée and Chanel reconnected in the 1960s.


Aimée met Ben Solms when he was a young student
and transmitted crazy and funny stories,
making it possible to bypass the barriers of time.

1993 Cremerie de Paris N°1 was for Sale
a little jewel
left by Coco Chanel
helped her young friend to get a bank loan
as if Mademoiselle
that had already left this world 22 years before
had decided to continue the story ...

Global Visibility
Rayonnement International
des Cremerie de Paris Pop Up Stores




VB.com
makes it easy to discover Cremerie de Paris Pop Up Stores

no other Pop Up Store Location in the World
has a Two Letter Dot Com

Two Letter Dot Coms were registered
at the dawn of the Internet
in the late 1980s when only very few people knew
some domain names would become
extremely valuable

Thanks to the Phone Book of the World
Cremerie de Paris Pop Up Stores
are seen far beyond Paris




The blue dots represent the 4.686 German Cities
from where people saw the Cremerie de Paris Pop Up Stores

no other Pop Up Store Location
has a similar visibility