History & Timeline:
During the 1970s, a Nestlé R&D team started development on a project to redefine the art of espresso making. The idea was simple yet revolutionary: to enable anyone, in their homes and work places, to make the perfect espresso coffee, just as those served in the best Italian coffee bars.
: Nespresso SA is founded with a staff of five employees. The product is launched in the first test markets of Switzerland, Italy and Japan, with an initial focus on the business to business sector.
Nespresso distinctive logo is introduced.
The first four Grand Cru varieties, Capriccio, Cosi, Decaffeinato and Bolero (later known as Veneto and now Volluto) are launched.
The first Nespresso machines are introduced with a handheld capsule holder that mimics the traditional barista movement.
: The Nespresso Club concept is introduced to provide a range of customer services.
: The first Nespresso capsule recycling program is introduced in Switzerland.
The Nespresso system is launched in the household sectors in France and the United States.
: Nespresso reaches the break-even point and begins to turn a profit.
Manufactured by Aerolux, the first aviation Nespresso machine is installed on Swissair, setting the stage for 1st Class brand exposure.
: The first Nespresso Internet site offers a platform to promote Nespresso coffee expertise and products.
: The company changes its name to Nestlé Nespresso SA.
An enhanced version of the Nespresso Internet site launched in 1996 provides Club Members 24/7 direct online ordering of Nespresso products.
: A new Nespresso B2B commercial system is launched to provide convenient solutions to small and medium sized business as well as the premium hotel and restaurant sector.
: The first Nespresso boutique is opened as a concept store on the Rue du Scribe in Paris.
: Nespresso launches the Concept machine that, for the first time, eliminates the need for the manual capsule holder. This open-jaw innovation introduces a simplified gesture and a cleaner use.
Blue Batak from Sumatra becomes the first of a new Limited Edition selection of specialty coffees to be offered in the spring.
: The first dedicated Nespresso Production Centre commences operation in Orbe, Switzerland.
: Nespresso launches its unique AAA Sustainable Quality™ Program, in collaboration with the Rainforest Alliance, to ensure the sustainable production of highest quality coffee and improve farmers’ welfare.
Nespresso becomes a co-sponsor of Team Alinghi, Defender of the 32nd America’s Cup.
: The Lungo range is introduced, along with milk and iced coffee recipes, bringing the total number of Nespresso Grand Cru to 12.
The Essenza machine is launched, introducing the innovative top loading drop-in capsule concept that has influenced all subsequent Nespresso coffee machine designs.
: The first campaign with George Clooney, chosen by Club Members as Nespresso Brand Ambassador, is released.
: The first Nespresso flagship boutique opens on the Champs-Elysées in Paris.
The Latissima machine is introduced, with technology that allows the preparation of fresh milk, specialty coffee recipes at the touch of a button.
: A new Production and Distribution Centre starts operations in Avenches, Switzerland.
: Nespresso launches its Ecolaboration™ program, consolidating all sustainability efforts across the value chain, and sets three commitments to achieve by the end of 2013 in regards to coffee sourcing, disposal of capsules for recycling, and the reduction of carbon footprint emissions.
: The 200th Nespresso boutique is opened in Shanghai, while openings in Brussels, Miami, New York and Sydney among others bring the number of boutiques worldwide to 215 at year end. Opened in October, the Münich boutique showcases a new retail concept to personalise consumers’ shopping experience.
: Nespresso launches the PIXIE machine, its smartest smallest and most energy-efficient coffee machine ever.
: The opening of a first boutique bar in San Francisco marks Nespresso expansion to the US West Coast.
Nespresso achieves its 75% capsule recycling capacity objective one year ahead of plan, even surpassing it to reach 76.4%.
: Nespresso achieves its commitments to source 80% of coffee through its AAA Sustainable QualityTM Program and to reduce the carbon footprint of a cup of Nespresso by 20%.
Nespresso launches the Nespresso Cube, an innovative automated retail concept, introducing a new way of shopping and pushing the limits of personalised services.
: Nespresso launches its 2020 sustainability vision, called The Positive Cup, with ambitious targets in the areas of coffee sourcing & social welfare, aluminium sourcing, use and disposal and resilience to climate change.
Nespresso sets to revolutionize the North American coffee market with the launch of VertuoLineTM, an innovative system based on centrifusion technology catering to large-cup coffee preferences.
: Nespresso introduces 3 new decaffeinated Grands Crus matching aromatic profile with three of the most popular Grands Crus – Vivalto Lungo Decaffeinato, Volluto Decaffeinato and Arpeggio Decaffeinato, bringing its range to 23 Grands Crus. The professional range is extended with 2 new Pure Origins Grands Crus, reaching 11 Grands Crus. The VertuoLine range is enriched with Caramelizio and Intenso, 2 new large-cup coffees, reaching a total of 14 Grands Crus.
The boutique network exceeds 450 with openings in Milan, Auckland, Bucharest and Dakar among others.
Nespresso introduces an innovative premium coffee shop experience in Vienna with the first-ever Nespresso Café.
Nespresso inaugurates its third production centre in Romont, Switzerland.
George Clooney becomes Nespresso global brand ambassador by extending his relationship with the brand in North America.
Nespresso launches SULUJA ti SOUTH SUDAN Première Edition, a Limited Edition based on the first coffee exported from South Sudan since the civil war.
Source : nestle-nrespresso.com