Information on Alessi

Telephone	+39 0323 868648	Mail Contact
Adress	Via Privata Alessi, 6,	28887 Omegna VB, Italy
Website	Alessi.com
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History & Timeline:

Alessi is a renowned Italian brand celebrated for its innovative and artistic approach to household items and kitchen utensils. Founded in 1921 by Giovanni Alessi, the company began as a workshop producing crafted metal products. Over the decades, Alessi has evolved into a symbol of Italian design excellence, blending functionality with artistic expression.

A Legacy of Design Excellence
Alessi’s journey began in Omegna, Italy, where Giovanni Alessi and his brother established the company. Initially, they focused on producing high-quality tableware in nickel, chromium, and silver-plated brass. Despite the challenges of the post-World War I era, the company thrived by emphasizing craftsmanship and quality.

In the 1950s, under the leadership of Giovanni’s son, Carlo Alessi, the company began collaborating with external designers. This move marked a significant shift, allowing Alessi to introduce innovative designs that catered to both domestic and hotel markets. The introduction of wire baskets and other iconic items during this period set the stage for Alessi’s future success.

The Dream Factory
Alessi is often referred to as a “Dream Factory,” a term coined by Alberto Alessi, who took over the company in the 1970s. Under his guidance, Alessi transformed from a traditional manufacturing company into a hub of creative experimentation. The 1970s and 1980s were particularly fruitful, with collaborations with design maestros like Achille Castiglioni, Richard Sapper, and Ettore Sottsass.

During this era, Alessi produced some of its most iconic products, such as the Condiment set by Sottsass and the Espressomaker by Sapper. The company’s philosophy shifted towards viewing design as a cultural and artistic endeavor, rather than merely a functional one. This approach allowed Alessi to stand out in a market increasingly dominated by mass production.

A Fusion of Art and Function
Alessi’s products are known for their whimsical and artistic qualities. Items like the “Juicy Salif” lemon squeezer by Philippe Starck and the “9093” kettle by Michael Graves have become design icons, celebrated for their unique blend of form and function. These products are not just tools but pieces of art that bring joy and creativity into everyday life.

The company’s commitment to pushing the boundaries of design is evident in its extensive collaborations with over 900 designers, resulting in a diverse collection of more than 1,400 objects. Each piece tells its own story, reflecting the designer’s vision and Alessi’s dedication to excellence.

Cultural Impact and Innovation
Alessi’s influence extends beyond the realm of household items. The brand has played a significant role in shaping contemporary design culture. By collaborating with architects, artists, and designers from around the world, Alessi has continually redefined what is possible in product design.

The company’s mission is to create extraordinary designs that enrich lives and spark joy. This vision is encapsulated in their approach to “Industrial Craftsmanship,” where the precision of industrial production meets the soul of artisanal craftsmanship. Alessi’s products are designed to evoke emotions, inspire creativity, and transform everyday routines into poetic experiences.

Conclusion
Alessi’s legacy is one of innovation, creativity, and a relentless pursuit of excellence. From its humble beginnings in a small Italian workshop to becoming a global icon of design, Alessi has remained true to its core values of quality, artistry, and cultural significance. Each Alessi product is a testament to the brand’s commitment to making the ordinary extraordinary, bringing a touch of magic into homes around the world.