Information on Adidas

Telephone	+49 9132 84 0	Mail Contact
Adress	Adi-Dassler-Strasse 1	91074 Herzogenaurach Germany
Website	Adidas.com
Social Media
Investors	ETR: ADS via Google Finance
Share info	2021: 253,30 €
Market Cap	2021: 48.51 B € 2010: 10.22 B € 2000: 2.99 B €

1:00 min She Breaks Barriers by Adidas

10:39 min Determination over Negativity

1:33 min Adidas Flagship Store Champs Elysees

History & Timeline:

1900 Nov 3 Birth of Adolf Dassler
in Herzogenaurach.

1924 : Adolf Dassler Start in his mother's house.
Elder brother Rudolf Dassler joint
they created Dassler Brothers Shoe Factory.

1946 : First Adi Dassler sports shoes produced after the war
using canvas and rubber from American fuel tanks.

1948 : Adi Dassler starts up production again, with 47 workers.
Dassler takes the first two syllables of his first name "ADI"
and the first syllables from his last name "DAS"
to create a name for his products, called "ADIDAS".
The Three Stripes become an identifyuing symbol.


1952 : adidas is the most widely worn German sports shoe brand
at the Olympic Games in Helsinki.
For the first time track shoes with removable spikes are used.
Emil Zatopek wearing Adidas shoes wins three gold medals.
The first adidas sports bags are introduced.

1954 : The German team wins the World Cup for the first time.
Adi Dassler is at the game in Berne;
at half-time he adapts the players’ shoes to the ground conditions, using screw-in studs.
The soccer shoe worn in the Final in Berne is later called “WorldChampion”.


1958 : Joe and Jeff Foster from the UK
give their grandfather’s company “J.W. Foster and Sons” (founded in 1895)
a new name: Reebok.
Keep it in mind for now, we will get back to this later.

1967 :  Franz Beckenbauer's tracksuit was the first ever piece of apparel from adidas.


1970 : FIFA World Cup for the first time Adidas delivered the official ball, TELSTAR.
As the name TELSTAR already tells, the ball was designed to improve visibility on Black and White TV.

1971 : Muhammad Ali and Joe Frazier face each other in the “Fight of the Century”.
Both wear special boxing boots developed by Adi Dassler.
 

1978 Sep 6:
Adi Dassler dies at the age of 78.
Son Horst Dassler carries on the adidas heritage.

1980 : innovation ahead of its time,
the Micropacer featured a system – known today as miCoach –
providing performance statistics to athletes.

1987 : Horst Dassler dies at the age of 51.
 
1989 : Adidas becomes a corporation (“Aktiengesellschaft”),
but retains its family ownership.

1991 : Adidas EQUIPMENT is launched.
The new label denotes performance-orientated footwear and apparel.


1993 : Robert Louis-Dreyfus becomes President of Adidas AG.
New sales and marketing strategies pave the way for the successful turnaround.
The Originals wave surfaces.
Trendsetters such as Madonna wear classic sports footwear and apparel of the 1970s.

1995 Nov 17: Adidas go public IPO

1997 : A new generation of adidas athletes.
Anna Kournikova in tennis,
David Beckham and Alessandro del Piero in soccer.

1998 June : Adidas-Salomon share is admitted to the DAX 30,
comprising Germany’s 30 largest quoted companies.
FIFA World Cup™ in France, Adidas is the first sporting goods company
to be named Official Sponsor.

2000 : Olympic Summer Games in Sydney dominated by Adidas .
Adidas, Official Supplier and Licensee of EURO 2000™,
equips European Champions France
with players Zinédine Zidane. Alongside Zidane, David Beckham (England),

2004 : “Impossible is nothing” is the central message of a global brand campaign.
It brings to life the attitude adidas shares with athletes
around the world – the desire to render the impossible possible,
to push yourself further, to surpass limits, to break new ground.


2005 : Beijing 2008 Olympic Games, Adidas official Sportswear partner.
July, adidas-Salomon AG and Porsche Design Group
sign a long-term strategic partnership including licensing agreement.

 

2006 : On January 31, 2006, adidas-Salomon AG
closed its acquisition of Reebok International Ltd.

2010 : Dirk Schönberger was hired as Creative Director for adidas.
 
2011 : Adidas acquired the outdoor specialist Five Ten.

2013 : Adidas introduced the Energy Boost running shoe,
Created in cooperation with the German chemical company BASF,
the material combines former contradictory benefits of soft and responsive cushioning. 

2015 : divestiture of the Rockport brand.

2024 may 30 : Opening of the largest flagship store
on the Paris Champs Elysees.

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