History & Timeline:
: The chemist Dr Isaac Lifschütz invents the emulsifier “Eucerit”.which has the ability to produce a stable water and oil mixture
Dermatologist Professor Paul Gerson Unna develops “the mother of all creams” – NIVEA.
Paul C Beiersdorf
Founder of the Company in about 1885
Dr Oscar Troplowitz
Co-founder of the company
: Ocean liners and the first seaplanes connect continents.
The young Beiersdorf compny seizes this opportunity:
three years after its product launch, NIVEA Creme is available on every continent.
Patent Certificate for EUCERIN
Dr Isaac Lifschütz Patent Certificate for EUCERIN
Dermatologist Professor Paul Gerson Unna
One of the First NIVEA advertisements for the cream and Soap from 1911/1912
: NIVEA recognizes the need for caring for male facial skin before and after shaving, and their shaving soap becomes the first product specifically developed for men. in 1924 the NIVEA Boys become the new stars of NIVEA advertising.
THE FIRST BOY BAND?
THE NIVEA GIRLS
NIVEA placed an advertisement in a Berlin newspaper and announced a nationwide search for three NIVEA Girls “ Margot, Elfriede and Hertha
“Just like the NIVEA Boys before them, it was not long before the Fröhlich sisters were also greeted with a cheerful “Hello NIVEA!” wherever they went.
: The NIVEA BALL Originally invented in the 1930s as a 3-D version of the NIVEA Creme tin, the NIVEA ball becomes a huge hit in the 1960s. he NIVEA ball becomes the perfect holiday accessory.
THE NIVEA BALL – FUN IN THE SUN
: The NIVEA research department
develop and launch the Ultra-Oil Spray
: NIVEA produces NIVEA Milk, a new type of emulsion that revolutionises skin care NIVEA also makes modern family life easier in another area: in keeping with the baby boom, the “Baby Fine” range of care products is launched to protect delicate baby skin.
WOMEN DEMONSTRATE SELF-CONFIDENCE
Women are now doing the same jobs as their husbands, but that doesn't mean they have to neglect their beauty regime. With NIVEA Milk, introduced in 1963, NIVEA pampers the entire body – quickly and easily.
: In the 1970s, safer sunscreen becomes more and more topical. The NIVEA researchers play an important role in developing a method to determine the sun protection factor.
By 1975, NIVEA is able to indicate the sun protection factor on its products.
SUMMER, SUN, SUN CARE
: NIVEA once again sets the trend in 1980 with its alcohol-free Aftershave Balm. The mild aftershave balm quickly becomes a favourite among men, which just goes to show that men wanted and needed their own products. The next big innovation follows in the same year.
The first skin care range aimed exclusively at the needs of men's skin to get a foothold in the bathroom is NIVEA MEN.
Today, NIVEA MEN includes a wide range of creams, shampoos, styling products, shower and body care, facial care and anti-ageing products.
NIVEA ENSURES EQUALITY IN THE BATHROOM – MEN DISCOVER CARE PRODUCTS
In the 1980s, NIVEA starts to develop numerous care products especially aimed at the needs of male skin – with great success.
: The NIVEA research division unlocks the relationship between growing older and the skin’s needs.
The NIVEA research division is gaining new knowledge about the structure and function of our skin, and Beiersdorf uses this information in 1998 to become one of the first companies to develop a cream that contains an ingredient found in the skin itself.
NIVEA uses the ingredient coenzyme Q10 in almost all applicable product categories – from NIVEA For Men to NIVEA Sun.
ANOTHER WORLD FIRST FROM NIVEA: THE FIRST CREAM CONTAINING Q10
In 1998 the NIVEA researchers revolutionize anti-wrinkle care.
: NIVEA Invisible Black & White, the first range of deodorants that leaves almost no white residue on dark fabrics or yellow stains on light fabrics, is launched in 2011. It's a real revolution!
This is followed by another innovation highlight in 2014 when the In-Shower Body Lotion is introduced to the market.
THE FIRST BODY LOTION FOR THE SHOWER FROM NIVEA
: Beiersdorf researchers develop a new way to quickly and easily apply cream: the In-Shower Body Lotion.
What began in 1911
as NIVEA Creme is today a huge brand family with over 500 products.
Over the decades, NIVEA has developed many innovative skin care products, and the innovations keep coming!
Past, present and future – when it comes to skin care, NIVEA always sets new standards.