Lacoste History & Timeline :
1904: July 2, Birth of René Lacoste in Paris France.
1925: René Lacoste wins the French Tennis chamionship.
1926: René Lacoste is the World n°1 Tennis player.
1927: René Lacoste wins the Coupe Davis Tennis championship.
1929: First introduction of the Lacoste tennis shirt.
1932: Invention of the Lacost Polo
replacing the traditional long tennis shirts
the reference is L.12.12
1933: Incorporation of "La Chemise Lacoste"
with help of André Gillier, owner of Établissements Gillier, a large French knitwear firm from Troyes).
1940: Lacoste interrupts activities due to the war.
1946: Reopening of Lacoste after the war.
1952: Lacoste Shirts are exported to the USA.
1960: Launch of a Lacoste tennis racket in steel.
1961: Etablissements Gillier acquired by Devanlay-Recoing (today Devanlay S.A.)
1963: Bernard Lacoste becomes the President of the company.
1968: Launch of a first perfume in collaboration with the perfume house with Jean Patou.
1989: Opening of a Lacoste Boutique in Hamburg.
1990: The Swiss Mauss family enters a 35% minority stake in the Lacoste capital
through their acquisition of Devanlay
1996: Death of René Lacoste. He worked until the en of his life on company design and inventions.
2005: Bernard Lacoste steps down for health reasons
and is replaced by his young brother Michel Lacoste.
2012: June, Opening of the world's largest Lacost store on Knightsbridge in London.
2012: Tensions in the Lacoste family. Successive sale of shares hold by
Michel Lacoste and his children Sophie and Philippe Lacoste to the Swiss Maus family.
2012: Sale of the company by the Lacoste heirs to the swiss Maus family.
2014: Publication of the iconic Lacoste "The Big Leap / Life is a beautiful Sport" commercial.
Actors Paul Hamy and Anna Brewster, director Seb Edwards,
music DISCLOSURE - "YOU & ME" ft Eliza Doolittle