Information on Heineken

Telephone	+31 20 523 92 39	Mail Contact
Adress	Tweede Weteringplantsoen 21 1017 ZD Amsterdam	Netherlands
Website	Heineken.com
Parent	The Heineken Company.com
Social Media

0:30 min Back to the Bars Heineken (202020)

1:39 min Heineken The insider in Paris (2015)

2:20 min Commercial Champion the Match with Nestor (2015)

2:56 min Heineken Formular E Bar Hong Kong (2011)

History & Timeline:

1592: An Amsterdam brewery known as De Hooiberg (The Haystack) is established.

1856: Murphy's Irish Stout is first brewed in Cork, Ireland.

1864: Gerard Adriaan Heineken assumes control of De Hooiberg.

1870: Jonkheer C.A. de Pesters and J.H. van Marwijk Kooy establish Amstel Brewery.

1873: Heineken incorporates his company as Heineken's Bierbrouwerij Maatschappij N.V.

1876: Company begins exporting, with regular shipments to France.

1900: Beer volume reaches 200,000 hectoliters.

1914: Dr. H.P. Heineken, son of the founder, takes control of the company.

1931: Company enters into its first joint brewing venture, Malayan Breweries.

1933: Heineken is the first beer imported into the United States following the repeal of Prohibition.

1968: Heineken acquires Amstel.

1970: Company acquires the James J. Murphy brewery and its Murphy's Irish Stout brand; beer volume reaches 11.3 million hectoliters.

1971: Alfred Heineken, grandson of the founder, is appointed chairman.

1972: Company changes its name to Heineken N.V.

1980: Amstel Light makes its debut.

1991: Heineken purchases Van Munching & Company; expansion into Eastern Europe begins with the purchase of a majority stake in Hungary-based Komáromi Sörgyár RT.

1994: Company acquires stakes in Poland's Zywiec Brewing and Bulgaria's Zagorka Brewery.

1995: Interbrew Italia S.p.A. and a majority stake in Slovakia's Zlatý Ba;afzant A.S. are acquired.

1996: Heineken takes over France's Fischer Group and Italy's Birra Moretti S.p.A.

1998: Heineken increases its stake in Zywiec to 75 percent, then combines Zywiec with Brewpole, emerging with a 50 percent stake in the new Zywiec, now Poland's largest brewer.

1999: Beer volume reaches 90.9 million hectoliters.

2000: Grupo Cruzcampo S.A., Spain's largest brewer, is acquired

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