1:00 min Gucci Bloom: The Campaign Film (2017)
1:09 min Gucci Bloom Behind the Scenes (2017)
1:01 min Gucci Guilty Commercial (2019)
1:35 min Gucci Guilty Making of (2019)
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Gucci History & Timeline:
1921: Foundation of Gucci.
by the Italian Craftsman Guccio Gucci (26 March 1881 – 2 January 1953).
The company logo "GG" are the initials of Guccio Gucci.
According to the legend Guccio Gucci discoverd Luxury Luggage
in the late 1890s as an employee of the London Savoy Hotel,
a famous destination for chic travelers.
Later he was working some years for the leather manufacturer Ditta Franzi in Milan.
1921: Guccio Gucci, 40 years old, started the Gucci company
as a small leather saddlery shop on 7 via della Vigna Nuova in Florence.
The first clients during the 1920s were Italien horsemen.
The reputution of Gucci was slowly building due to the high quality of the products
using the best possible craftemen in the Florence atelier. During the war
Gucci finds new materials, woven canapa of hemp from Naples to substitute imported leather.
1938: Opening of a second Gucci store on via Condotti in Rome.
1951: Opening of a 3rd store via Montenapoleone in Milan
and in 1953 a 4th at the Savoy Plaza Hotel East 58th Street New York.
Over the years Gucci's four sons, Aldo, Vasco, Ugo and Rodolfo
joined the growing company and replace their father who dies 1953 at age 72.
1955: Gucci name is registered as a trademark.
1959: Gucci Boutique in Rome moves to via Condotti.
1960: Gucci New York store moves to 5th Avenue, St Regis Hotel.
1961: Ppening of the Gucci store in London,
opening of the Gucci store in Palm Beach.
1961: The US fashion icons Jackie Kennedy and Aimee de Heeren buy Gucci bags.
1963: Opening of the first Paris Gucci store on rue Saint Honore.
1966: Rodolfo Gucci designs for Flora silk print scarf for Princess Grace of Monaco.
1968: September Gucci opens a shoe boutique in the St Regis Hotel in New York.
1968: October, extension of the original Gucci store in Florence.
1968: November, opening of the Gucci store in Beverly Hills.
During the 1970s international expansion continued
under the influence of Aldo Gucci.
Stores opened in Tokyo (1972) and Hong Kong (1974).
The first ready-to-wear collections were launched,
featuring GG printed shirts or GG buttoned fur-trim coats.
Two stores open in New York on 689 and 699 5th Avenue (see Visit 5th Avenue.com)
1975: Launch of the first Gucci perfume, Gucci N° 1.
1980: Tensions within the family, Paolo Gucci gets fired.
1981: Launch of the Gucci Acessory Collection.
The Gucci family tries to blocks Paolo Gucci to start a new "Paulo Gucci" lable.
A lawsuit between Paulo Gucci and his cousin Maurizio, his father Aldo
and his oncles Rodolfo and Georgio is creating a lot of media attention.
1982: Gucci shares became listed on the stockmarked.
Maurizio Gucci, son of Rodolfo Gucci and grandson of Guccio Gucci became the new company president.
Maurizio Guccio also held a 50% stake in the company.
The company had a movemented history due to fights in the Gucci family.
1984: The lawyer Domenico De Sole becomes president of Gucci America.
1985: Gucci products enter the permanent MOMA collection.
1986: Internal Gucci family fights result in an IRS investigation on the company
and Aldo Gucci has to go to prison for one year.
1987: Investcorp, the Bahrain-based investment company, Investcorp
started investing in Gucci trying to buy as many Gucci shares as possible.
1989: Investcorp owns 50% of the stocks.
1989: Dawn Mello from Bergdorf Goodman become head stylist (until 1994).
1990: Aldo Gucci dies as a result of the stress in the battles with his son.
A young Texan designer from Perry Ellis, Tom Ford is hired
1991: Gucci headquarters move from Florence to Milan.
1993: Maurizio Gucci sells them his remaining 50% shares for $ 170 million
ending the Gucci family ownership of the Gucci company.
1994: Tom Ford is appointed creative director of the company.
His style becames more provocative and more glamorous using among others silk cut jersey dresses with metallic hardware.
Gucci moves back to Florence to cut administration cost.
1995: Domenico De Sole, previously CEO of Gucci USA
and the company transformed from a mainly privately to a fully publicly hold company.
1995: March, Maurizio Gucci is assasinated by an arrangement of his wife Patrizia.
1996: French Luxury conglomerate LVMH make a takeover bid on Gucci.
Domenico de Sole and Tom Ford form a strategic alliance with the French holding company PPR (Pinault Printemps Redoute)
1996: Infestcorp sells it's remaining Gucci shares for $ 1.7 billion.
The battle over the control in Gucci continues for several years.
1999: July, opening of the Gucci Store in Amsterdam, Hooftstraat.
2000: July, opening of the Gucci Store in Paris, rue Royale.
2000: November, opening of the Gucci Store in Zuerich.
2000: November opening of the Gucci Store on Koenigsallee in Duesseldorf.
2001: Settlement is reached between Gucci Group, PPR and LVMH.
2002: September 2, Gucci opens another Paris Boutique on 60 avenue Montaigne,
(in the exact same location where Christian Dior started his career as a fashion assistant).
2002: Frida Giannini from Fendi enters the Gucci Accessory division.
2004: Tom Ford and Domenico De Sole leave Gucci.
2005: Frinda Giannini becomes the company head stylist for both mens and womens.
2007: March 27, opening of the very elegant Gucci store in Brussels.
2008: February 20, opening of the new Gucci 5th Avenue store,
the World's largest Gucci flagship store.
2011: Sep 28, opening of the Gucci Museum in Florence in the Palazzo della Mercanzia.
opening of the Gucci store in Luxembourg.
Origin of Gucci Name & Logos & Internet Domains:
Gucci is the family name of company founder Guccio Gucci.
The Gucci logo was designed by Aldo Gucci.
The “double-G” logo of Gucci artistically employs the two interlocking “Gs”
Aldo’s fathers initials – Guccio Gucci. The Gucci logo has become
synonymous with luxury, fashion and style.
It is one of the world's very well know fashion logo ever created.
The 5 Letter Internet Domain Gucci.com was registered june 4 1996.
The domain is hold in the name of Guccio Gucci S.P.A..
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